BNZ rolls out Android Pay with a baby, a puppy, rugby ball and jandals

The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.

To make the announcement and demonstrate the payment method, Krunch has created a series of 30-second videos with the help of a baby, a puppy and a rugby player.

Showing the way Android Pay allows users to make payments with the tap of their phone, a BNZ card has been attached to the baby’s nappy, the puppy, a rugby ball and a jandal, and tapped on eftpos machines.

To support the videos, Colenso BBDO has created OOH and digital advertising, while BNZ is celebrating with the Android mascot making appearances on its Facebook page.

Android Pay allows BNZ customers with an NFC-enabled Android device (KitKat 4.4+) to pay in store with just a tap of their phone. Payments under $80 don’t require a pin.

Director of products and technology David Bullock said with half of the New Zealand market using Android phones, there are tens of thousands of BNZ customers with the right technology to start using BNZ Android Pay straight away.

“We see clear benefits in bringing Android Pay to New Zealand for BNZ customers – for many, it’ll be the first time they can shop without their wallet. As the uptake of contactless payments increases there will be more places to pay with just a tap of your phone. It’s about simplicity and convenience in payment options for your everyday banking.”

Android Pay was first unveiled in May 2015 and has been available in the US since September last year. New Zealand is the sixth country in the world to have the service.

But it’s not the first mobile payment service in New Zealand, as if follows the launch of ANZ’s Apple Pay in October.

Like Android Pay, Apple Pay offers contactless payment through compatible iPhones and Apple Watches, and at the time of its launch, the bank was busy responding to comments under the video asking if the service would be compatible with Android devices. ANZ responded with a link to its goMoney app.

BNZ is now facing similar questions from its customers hoping to use their Apple devices.


OOH and digital advertsing: Colenso BBDO

Social content, videos and marketing automation: Krunch

Media planning and buying: Mediacom

PR: Porter Novelli

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