MediaWorks’ radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that’s set to go live in January.
The platform will bring together all of the broadcaster’s radio entertainment into one app, offering New Zealanders a streamlined way to access the content in a digital environment.
The Edge, The Edge TV, The Rock, More FM, The Breeze, The Sound, Mai, George FM, RadioLive and Magic will be live-streamed digitally, as well as the local radio shows across the More FM and The Breeze network.
Audiences will also be able to stream a range of channels featuring the best of MediaWorks’ entertainment programmes in podcast style.
And, it will provide 24/7 streaming of highlight packages on dedicated channels from a range of MediaWorks’ entertainment and news brands, including the Mai Morning Crew, More FM’s Si & Gary, TV3’s 7 Days and The Edge’s Jay-Jay, Dom and Randell.
Group content director Leon Wratt calls Rova a new way of doing radio, and says it’s the natural next step for MediaWorks.
“…it builds on our strength of having the best talent and best content – but goes a giant step further than traditional digital streaming services.”
He says New Zealanders will have its radio content accessible wherever they are and its podcast potential is “almost limitless”.
“As our new shows and hosts get underway in the studio we’ll be creating new channels. We’ll also be aggregating the best of MediaWorks content – sport, entertainment, travel, news – everything that resonates with New Zealanders.”
Prior to this announcement, MediaWorks has taken a brand-based strategy, allowing its brands to exist independently. But, Wratt told StopPress last month that it’s been growing quickly in the online space.
However, also growing has been NZME’s iHeartRadio, which Rova will take on. The recent radio survey showed the site has had consistent growth over the last few years.
It now has over 500,000 registered users (up 23 percent year on year) and has tallied over 660,000 app downloads (26 percent increase year on year).
Rova will be available in January for iOS and Android devices via the App Store and Google Play, and will be continuously expanding new functions and content.