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Traditionally seen as the short straw of the car seat raffle, McDonald’s and DDB share the bright side of the middle seat berth to launch its new brand campaign for the year.
It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s Australia and New Zealand head Chris Taylor about sustaining numbers, ‘Bravoholics’ and the future.
Industry happenings at FCB Media, MediaWorks, Newsroom, Publicis Communications and Photoplay.
Here’s a rundown of all the winners from the biggest night of the year for the nation’s direct marketers.
Netflix was forced to stop a campaign for its original show, Santa Clarita Diet, after a billboard featuring a sliced human finger took the zombie theme too far.
The Washington Post appears to have taken a stand against Donald Trump by unveiling a new slogan on its homepage ‘Democracy Dies in Darkness’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
According to the NZTA, cycling is now the fastest growing mode of transport in several cities and towns across New Zealand. And, with the help of Clemenger BBDO, OMD and The Sweet Shop, it’s released a new campaign to get more New Zealanders on two wheels.
CAANZ has released the finalists for the upcoming Axis Awards, and it’s shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy behind with 42.
Countdown has teamed up with the not-for-profit organisation ‘Love Food, Hate Waste’ to help reduce the amount of fresh produce that goes to waste every year. To do this, the retailer has launched a sub-brand called ‘The odd bunch’, carrying fruits and vegetables that would normally be considered too ugly to be sold in stores.
According to some guy, every action has an equal and opposite reaction. And in a world filled with too much technology, there is a growing desire among some to simplify, switch off and maintain mindfulness. And that tension can be seen clearly with the EasyPhone, which is targeting a very specific customer base by – gasp! – promoting the removal of ‘smart’ features and – double gasp! – advertising the product in a newspaper.
This week Rebel Sport, New Zealand Council of Trade Unions and Niue Tourism show us how it’s done.
Heading out on the water and dropping a line in is an enjoyable activity but for many, the enjoyment only lasts as long as the action on the line does. If you don’t catch any fish it can be a long day out on water facing the conditions and wiggling a rod about. With that in mind, Setapp decided to see if fishermen would be tempted by a shortcut in its introductory campaign.
Women’s Refuge has a launched a ‘Kids in the Middle’ campaign to raise funds for a new initiative aimed at helping kids affected by domestic violence.
Flying Fish Director Niki Caro has been handpicked to direct a live-action remake of Disney’s Mulan.
Audible Australia is on a mission to show the dangers and frustrations of reading books with a flashback to the 80s and some cringe-worthy lyric changes.
Niue Tourism has teamed up with indie creative agency Run to launch its first-ever major brand campaign featuring real travellers sharing their experiences of the island.
Warning: the content in this ad might lead to eyes welling, sporadic lip wobbles or discomfort in the throat (or a combination of all three) among dads.
Pandora, Paperboy and Ponsonby Business Association—won’t someone stop with all the P’s?
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Southern Cross Health Society, with the help of Contagion, delivered some sun-smart sparkle to the Big Gay Out last Sunday with a glitter-filled sunblock.
Pop-up stores are all the rage lately, so New Zealand Natural’s jumped on the experiential bandwagon with its new pop-up store, Melt, on Auckland’s Quay Street.
Fairfax Media NZ CMO Campbell Mitchell has departed, to take on the role of Suncorp’s executive general manager of customer experience. The role of acting chief marketing officer has been given to Grant Torrie.
The countdown is on for this year’s Axis Awards and CAANZ building the hype with an online pub quiz to test your knowledge of local ads, egos and awards.
Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Electric Kiwi was this week confirmed as the broadcast partner of The Project, which will be hitting local TV screens for the first time on 20 February. A relative newcomer to the energy scene, Electric Kiwi is one of a number of independent energy providers offering New Zealand consumers an alternative to the big, traditional power companies. We caught up with recently appointed Electric Kiwi chief executive Luke Blincoe (previously at Genesis and before that at Globug) to find out how the business is doing and why he’s decided to back MediaWorks’ experimental current affairs show.
In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, the McDonald’s has announced a new Chocolate Shamrock shake and a game-changing straw to match.
With International Women’s Day just around the corner, the New Zealand Council of Trade Unions, with support from some prominent Kiwi women and members of the public, is fighting for the pay gap to finally come to a close in a ‘Treat Her Right’ campaign by Double Denim.
Officially launched in December, Iceberg—formerly known as Strategy Auckland—is the latest creative agency on the scene.
