Fairfax CMO Campbell Mitchell departs

Fairfax Media NZ CMO Campbell Mitchell has departed, to take on the role of Suncorp’s executive general manager of customer experience. The role of acting chief marketing officer has been given to Grant Torrie.

Mitchell has been leading the marketing team for the past three years, during which time he led the transformation of the marketing department from regional and print-centric to a specialist team supporting audiences and customers across the Fairfax portfolio.

His replacement, Torrie, has been with the company for seven years and will step in as acting chief marketing officer from his current role as audience growth manager. He will also join the executive team.

During his time as audience growth manager, Torrie was at the forefront of Fairfax’s expansion of products and platforms and its pivot to an audience-led business.

Torrie has also led the introduction of marketing automation technology and facilitated the growth of data-driven marketing and capability across the business.

Speaking on his new role, Torrie says: “Campbell has done an amazing job of empowering an aligned and engaged community of talented marketers and I’m looking forward to this opportunity and the challenge of continuing to deliver Fairfax’s strategy.”