articles tagged 'TVC'

McDonald's and DDB call on Kiwis to 'Mac it better'

  • Advertising
  • June 16, 2015
McDonald's and DDB call on Kiwis to 'Mac it better'

McDonald's seems to be a little obsessed with sauce at the moment. Following on from the spot featuring a man dancing underneath a downpour of McRib sauce, McDonald's is now trumpeting the potential of Big Mac sauce to make everything better.

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Monteith's launches digital game, hides clues in TVC

  • Advertising
  • May 1, 2015
  • Holly Bagge
Monteith's launches digital game, hides clues in TVC

In addition to the TVC released in mid April, Monteith's has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.

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Clemenger shows bravery in action in new NZTA spot 'Local Legends'

  • Advertising
  • December 1, 2014
  • Jessy Edwards
Clemenger shows bravery in action in new NZTA spot 'Local Legends'

Clemenger BBDO has done it again for NZTA, this time with a new TVC that shows how everyone has a part to play in stopping a drunk driver. Released this morning on NZTA's Facebook page, the 'Local Legends' ad plays close to home for anyone who might feel anxious trying to convince someone they don't have much influence over not to drink and drive.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
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We sit down for a chat with industry leaders to find out what they're up ...

Kiwibank throws independence to the wind

  • Advertising
  • November 28, 2014
  • StopPress Team
Kiwibank throws independence to the wind

What would you do with the print outs of all of the letters from your bank? Perhaps make a bonfire? Kiwibank is so proud of its communications with its customers it's printed them out and hung them off its headquarters in Wellington.

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From Hamilton dairy farm to Fiji beaches: an uplifting new campaign from Fiji Airways

  • Advertising
  • November 11, 2014
  • Jessy Edwards
From Hamilton dairy farm to Fiji beaches: an uplifting new campaign from Fiji Airways

Fiji Airways picks three deserving competition winners and gives them a holiday to remember in this new, people-centric brand campaign.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Commercial Approvals Bureau gives Breast Cancer Foundation okay to show nipples in new ad

  • Advertising
  • October 6, 2014
  • Damien Venuto
Commercial Approvals Bureau gives Breast Cancer Foundation okay to show nipples in new ad

The New Zealand Breast Cancer foundation has launched a new campaign via Colenso BBDO that features actress Geraldine Brophy displaying pictures of a series of women’s breasts to illustrate what changes are likely to take place in the event of breast cancer. The ad, which is based on a successful Scottish campaign featuring Elaine C Smith, was initially meant to run last year, but the Commercial Approvals Bureau blocked this move on account of the rule that female nipples are not allowed in television advertising. However, the Bureau has now backtracked on this decision.

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Part two of ANZ campaign reverses a series of unfortunate events

  • Advertising
  • July 9, 2014
  • Damien Venuto
Part two of ANZ campaign reverses a series of unfortunate events

Following on from the series of unfortunate events that provided the narrative for the first part of 'Time really is money' campaign, ANZ has now released a sequel that gives a markedly more positive re-imagining of the day in the protagonist's life. The second spot, released over the weekend, gives a scene-by-scene reversed reworking that eventually presents ANZ's mobile banking as the catalyst that allowed the evening's proceedings to run more smoothly.

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Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

  • Advertising
  • July 8, 2014
  • StopPress Team
Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

Y&R NZ has picked up where FCB left off by launching its first campaign for What'sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

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The best TVCs as chosen by Cannes

  • PopPress
  • June 24, 2014
  • StopPress Team
The best TVCs as chosen by Cannes

Here's a wrap of the Grand Prix and gold winners in the Cannes 2014 film category.

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Wool-I-am is back in town (and country) in Cavalier Bremworth's latest push

  • Advertising
  • June 13, 2014
  • Skye Wishart
Wool-I-am is back in town (and country) in Cavalier Bremworth's latest push

Cavalier Bremworth's Wool-I-am originally appeared in a series that was launched almost two years ago and espoused the benefits of wool carpets over synthetic. This time the New Zealand carpet maker’s campaign, once again via Federation, focuses on the company’s unique ability to manage the quality of its wool carpet right through from the farm to the tufting plant in Auckland, to the customer’s floor, with its sheep mascot posing in Napier, having a cappuccino in Auckland and even driving a truck.

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Powerade revamps website and launches new TVC, aims to get Kiwis off the couch

  • Didge
  • June 5, 2014
  • StopPress Team
Powerade revamps website and launches new TVC, aims to get Kiwis off the couch

Coca-Cola-owned Powerade has introduced a new app and updated its website in an effort to encourage Kiwis to lead healthier lifestyles. Rather than focusing on the Powerade product range, the new website instead provides users with a performance hub where they can set fitness goals, receive training programmes, track their performance and map runs. These digital upgrades coincide with the release of the sports drink's 'Performance is everything' campaign, which was recently activated via an Ogilvy-created TVC that features All Blacks Liam Messam, Beauden Barrett and Julian Savea battling on a rugby field through a heavy downpour.

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Vodafone launches 4G roaming, revisits FOMO theme in new TVC

  • Didge
  • May 28, 2014
  • Damien Venuto
Vodafone launches 4G roaming, revisits FOMO theme in new TVC

Since first launching 4G connectivity last year, Vodafone's network has stretched to over 47 regions throughout the nation. And now, in an effort to take this a step further, the red telco is adding a little international flavour to its offering by extending this service to several international destinations. Speaking at a conference held this morning at the Air New Zealand Customer Innovation and Collaboration Centre, Vodafone's chief executive Russell Stanners and consumer director Matt Williams announced that the telecommunications company was launching two new initiatives: daily roaming packages in 17 countries throughout the world; and 4G connectivity in five countries. PLUS: see the new TVC.

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Who needs professional actors?

  • PopPress
  • May 21, 2014
  • StopPress Team
Who needs professional actors?

Rather than commissioning a group of actors to over-emphasise the refreshing sensation of sipping on a Coke, Wieden + Kennedy instead compiled a montage of regular people giving their best "ahhhhs" after a gulp of the sugary drink.

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Rebel Sport continues its brand story with poetry

  • Advertising
  • May 20, 2014
  • Damien Venuto
Rebel Sport continues its brand story with poetry

Rebel Sport is continuing to tell its brand story via a new poetic spot that's narrated by the stirring voice of ex-All Black star Brad Thorn. Written by Ogilvy's executive creative director Angus Hennah and directed by a Sweet Shop team headed by Joel Harmsworth, the one-minute spot couples gruff spoken word poetry with a gritty montage of sportspeople enduring the heaviness of playing a sport outdoors in winter.

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Tui kicks off 125th anniversary, presents beer glass as the original handheld device

  • Advertising
  • May 8, 2014
  • Damien Venuto
Tui kicks off 125th anniversary, presents beer glass as the original handheld device

Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.

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