Browsing: Resn

News
Resn and HP team up to visualise sound
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Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.

News
Idealog launches New Zealand’s first VR cover
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For Idealog’s technology issue, we wanted to find a way to use contemporary technological processes to create a cover that embodied the kinds of technologies that would be covered within its pages. Could we code a cover? Automate the design with an algorithm? Get readers to download an app and make it come to life? Could we make it a hologram?

News
Food tech: Resn eats web design for breakfast (and other meals)
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For sometime now the general consensus behind website design (and many other kinds of design) is that less is more. Web designers aim to make sites as easy to navigate as possible, rather than assaulting visitors with flashing green neon and trillions of different icons like early websites did in the late 90s. But like many things in life with a cyclical nature (fashion, music and food trends to name a few), perhaps websites are no different. And while we’re not sure if we can call it a trend, we have noticed a few more web designers and developers cramming more into their website designs, creating a retinal overload which is surprisingly pleasing. Digital agency Resn is one of them, making a name for itself by thinking a bit differently and capturing our attention through its creative, animated website designs.

News
Sites for sore eyes: agencies and the art of online showoffery
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Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

News
Resn creates 1,000 self-destructing e-books for James Patterson fans
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In the lead up to the official release of his book Private Vegas, James Patterson made available a single edition of the book that would self-destruct after 24 hours. But it came with a pricetag of $300,000, making it exclusive one super rich fan. So, to appease his equally faithful but poorer fans, he commissioned the digital wizards at Resn to develop a website that provided 1,000 electronic copies of the book, each of which also self-destructed after 24 hours.

News
Polygone forever: the beauty and despair of Species in Pieces
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Last year, the WWF and the Zoological Society of London released a report saying that Earth had lost half its wildlife in the past 40 years. It was a harrowing statistic and there are many more creatures in a perilous state. So, Species in Pieces, a very clever online interactive exhibition, aims to raise awareness about 30 of them.

News
Resn gets FWA Hall of Fame nod, but managing director Rik Campbell is already eyeing the future
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Since starting out in Wellington in 2004, Resn has risen to being a world-leading digital agency with one office in the capital, one in Amsterdam, and the majority of its clients in the United States. The agency has been recognised time and time again by the Favorite Website Awards, and last week completely cracked it by becoming the distinguished 23rd member of the FWA Hall of Fame. So what does managing director Rik Campbell think of all the hype?

News
Resn hits FWA milestone, celebrates with tool that lets fans give it a sitting applause
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Hitting the big 4-0 is generally met with mixed emotions, with some celebrating the fact that they’ve made it that far and others feeling a sense of impending dread as their elderly body and mind shows signs of falling apart. Resn’s big 4-0 is all positive, but it’s not age-based, it’s the number of times the Wellington digital agency has won the FWA site of the day award.

News
Digital interaction you can’t look away from
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If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

Opinion
The Year* in Review: Resn
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With a new office in Amsterdam, a host of awards, some massive international clients, a few stroke-inducing side projects and a cause-based cat telethon to promote internet freedom, Resn has further cemented its well-earned reputation as one of the world’s best—and most experimental—digital agencies in 2012. Kris Hermansson and Steve Le Marquand log on.

News
Want to see your life flashing before your eyes?
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We’ve seen Facebook data used effectively to tap in the modern narcissistic streak, especially with Intel’s Museum of Me, but Clemenger BBDO and Resn have flipped that upside down—quite literally—with a brilliant anti-speeding campaign in the form on an online game for the New Zealand Transport Authority (NZTA).

News
Resn’s feline-focused fight for internet freedom
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Wellington/Amsterdam digital agency Resn is renowned for pushing the envelope online, with the likes of Face Arcade, Rhizopods or the world’s first crowd-sourced feed. But it’s not all fun, games and weirdness. There are some serious issues currently bubbling away in the halls of power around internet freedom, so, along with a couple of its fellow digital dab hands rehabstudio and Stinkdigital, it has created a site that aims to get the internet to stand up for itself by threatening to take away the thing it loves most: a kitten.

News
Let the light games begin: Resn shines with ‘Olympic first’ online gaming experience
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The interactive smarty-pants at Wellington agency Resn have forged a global reputation for awesomeness with its work for a range of big global clients including Puma, Domino’s and Toyota. And now, as the London Olympics get set for blast off, it is claiming an ‘Olympic first’, with an online experience created with Paris agency CLM BBDO for French energy company EDF that claims to have reinvented the way the humble computer mouse is used for gaming.

News
Kiwi e-heroes go huntin’ for Webby votes—UPDATED
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The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes. 

News
All clogged up: Resn goes Dutch with new Amsterdam office
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The digital boffins/idiot savants at Resn in Wellington work for one of the rare few Kiwi companies that can claim to be based in New Zealand and do work for big brands all around the world. But now, after what they say was a formal approach from the EU to “help bail them out of their fiscal conundrum”, Resn has decided to go global and set up its first satellite office in Amsterdam.

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