For Idealog’s technology issue, we wanted to find a way to use contemporary technological processes to create a cover that embodied the kinds of technologies that would be covered within its pages. Could we code a cover? Automate the design with an algorithm? Get readers to download an app and make it come to life? Could we make it a hologram?
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign’s website cab pop the question to their loved ones ‘Will You Welly Me’.
A big chunk of Resn’s business comes from working with international brands, and plenty of that work has ended up winning international web design awards. That trend has continued after the website it built recently to help tell the tale of Subaru of America’s environmental legacy took out two site of the month awards.
As Paul Catmur wrote last year, the marketing bit often seems to be forgotten in the world of digital marketing. But here are a few that combined the two and were deemed worthy of a place in the interactive marketing category at the Best Awards.
For sometime now the general consensus behind website design (and many other kinds of design) is that less is more. Web designers aim to make sites as easy to navigate as possible, rather than assaulting visitors with flashing green neon and trillions of different icons like early websites did in the late 90s. But like many things in life with a cyclical nature (fashion, music and food trends to name a few), perhaps websites are no different. And while we’re not sure if we can call it a trend, we have noticed a few more web designers and developers cramming more into their website designs, creating a retinal overload which is surprisingly pleasing. Digital agency Resn is one of them, making a name for itself by thinking a bit differently and capturing our attention through its creative, animated website designs.
Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.