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Resn adds digital treats to Halloween tricks

A Halloween stunt by US snack brand Cheetos, which virtually satisfied the vengeful desires of anyone wanting to toilet paper someone’s house, was made possible by Kiwi digital agency Resn.

The HTML site let visitors type in any address to choose the victim whose house would be toilet paper bombed by Cheetos’ mascot Chester Cheetah.

Resn integrated the site with Google Street View, using technology that detects the edges of Street View images and overlays the virtual paper.

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Resn has been working with the creator of the Cheetos campaign, US-based Goodby Silverstein and Partners, for about three years, says Resn’s excelsior producer Jonathan Hawke. “We’re at the top of our game working with them,” he says.

It wasn’t the only Halloween antics Resn had a hand in, it also worked with Wieden and Kennedy in Amsterdam on another HTML site for Booking.com, called Haunted.

Each of the Halloween campaigns were submitted to the Favourite Website Awards, where Resn has previously won the Cutting Edge Project of the Week Award for the REI 1440 Project with BBDO Atlanta. REI is a US-based outdoor clothing company.

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