With a new office in Amsterdam, a host of awards, some massive international clients, a few stroke-inducing side projects and a cause-based cat telethon to promote internet freedom, Resn has further cemented its well-earned reputation as one of the world’s best—and most experimental—digital agencies in 2012. Kris Hermansson and Steve Le Marquand log on.
1) Favourite campaign that isn’t yours
http://www.youtube.com/watch?v=Dbq6IFVD_S4Briscoes, because they have gotten slightly better.
2) Favourite campaign that is yours
EDF light games. The Olympics inside your monitor.
3) Best brand
Ableton. German precision at its best.
4) Best stoush
http://www.youtube.com/watch?v=ms3MN9LPpv8People vs. Boat vs. Nature
https://www.youtube.com/watch?v=IQkzfbgC8qgDiscovering Wings Hauser star of GetEven
48 fps and slow YouTube.
7) Most memorable marketing moment
http://www.youtube.com/watch?v=puGA2N5pxeIAnd it starts right now!
8) A few predictions for 2013
More internet, less TV, more mobile, less desktop, more home brewing, more beer guts.
*May have happened earlier than 2012.