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The Year* in Review: Resn

With a new office in Amsterdam, a host of awards, some massive international clients, a few stroke-inducing side projects and a cause-based cat telethon to promote internet freedom, Resn has further cemented its well-earned reputation as one of the world’s best—and most experimental—digital agencies in 2012. Kris Hermansson and Steve Le Marquand log on. 

1) Favourite campaign that isn’t yours

http://www.youtube.com/watch?v=Dbq6IFVD_S4Briscoes, because they have gotten slightly better.

2) Favourite campaign that is yours

https://www.youtube.com/watch?v=J6yrx8RYtCc

EDF light games. The Olympics inside your monitor.

3) Best brand

Ableton. German precision at its best.

4) Best stoush

http://www.youtube.com/watch?v=ms3MN9LPpv8People vs. Boat vs. Nature

5) Heroes

https://www.youtube.com/watch?v=IQkzfbgC8qgDiscovering Wings Hauser star of GetEven

6) Villains

48 fps and slow YouTube.

7) Most memorable marketing moment

http://www.youtube.com/watch?v=puGA2N5pxeIAnd it starts right now!

8) A few predictions for 2013

More internet, less TV, more mobile, less desktop, more home brewing, more beer guts.

*May have happened earlier than 2012. 

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