Day two was a good one from a New Zealand perspective. And Day 3 wasn't too bad either, with one silver, a few bronzes and plenty of shortlistings.
Ogilvy Amsterdam took the grand prix in Media for its Dela campaign, which asked people to do something nice for someone while they still could.
Clemenger BBDO, OMD Wellington and Resn took a bronze in this category for NZTA's 'Flash' Facebook game.
Ogilvy made it a double in outdoor, with the grand prix going to the Paris branch for IBM's functional advertising as part of its Smarter Cities push.
DraftFCB NZ took two bronzes in outdoor for Call Girl and Driving Dogs.
In Mobile, the Philippines won its first ever grand prix, with DDB Manila's idea of turning cellphones into textbooks.
DDB NZ won one silver and one bronze for Hutchwilco's Secret Fishing Spots app and Y&R won its second bronze for MetService's Weather to Wake app.
In the new Innovation Lions category, which seems very similar to other categories introduced in past years (here's a few more suggestions for categories offered up by the Twitterati), The Barbarian Group took the Grand Prix for a software-development platform that was aimed at creative coders.
Kiwis on Shortlists:
Eight shortlistings in this category, with Clemenger BBDO dominating proceedings with one for Hawke's Bay Cycle tours and Wellington Ukelele Orchestra in Entertainment and Leisure, and four for NZTA's Radio Legends in Public Health and Safety. All five finalists also involved Marmalade Audio.
Y&R NZ got another nomination for Budget's Left Hand Radio in Travel, Transport & Tourism.
Special Group (along with Robber's Dog) got its first shortlisting for the Gravity Coffee Run in Best Use of Radio as a Medium.
And DraftFCB added another to is already impressive list with Prime TV's Call Girl shortlisted in Publications and Media.
Ten nominations in total and six nominations for Colenso BBDO in this category.
V Robbers in Food & Drinks, Trial By Timeline in Community Applications, and four for the The V Motion Project in Other Digital Channels, Animation, Best Music/Sound Design and Best Digitally-led Integrated Campaign.
DraftFCB has two shortlistings for Driving Dogs in Video and Viral Marketing.
And Resn's REI 1440 Project also nabbed two slots in Retail & E-Commerce, including Restaurants, and Interface & Navigation.
Three contenders in this section, with Alt Group picking up two finalist nods, one for Silo Theatre Identity in Small Scale Logo & Visual Identity and another for Fisher & Paykel's Social Kitchen in Exhibitions & Live Events, Colenso BBDO getting one for Amnesty International's Trial by Timeline in Online Digital Design and another for The V Motion Project in Offline Digital Design, and one for Special Group for its OOB packaging in Core FMCG.