Kiwi e-heroes go huntin’ for Webby votes—UPDATED

The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes. 

Shift is once again a top fiver for its redesign of the website in the tourism category. It already has a few Webbys on its shelves for the work it did for Tourism New Zealand six years ago and the gang is hoping you patriotic souls can help them land another one by voting for them in the People’s Voice.


The site has received many local and international accolades since its launch, including a SXSW Interactive Awards Finalist 2012 for Technical Achievement (up against Microsoft, IBM and other global giants), Axis Awards Finalist 2012 and a Gold Best Award in 2011 for Interactive Design.

The Camry Effect (vote here), which was led by Saatchi & Saatchi LA and constructed by Resn, has also been much celebrated, with two FWAs, a Site of the Day Award and Best in Show at the 2012 IAC Awards.

“The Camry Effect currently has: 69,000 unique stories, 80,000+ effects and 460,000,000 earned media impressions to date (not really sure what that one means but it’s flaming heaps),” says Resn’s newsletter. “The Effect Superbowl spot saw the site spike to more than 11,500 requests a minute during the advertisement which, when you think about it, is blimmin’ loads and loads innit?”

Xero (vote here) has been recognised at the Webbys four years in a row, which is pretty phenomenal effort, and this year it’s made the cut for the websites for banking/billing category.

“We’re incredibly honored to be nominated once again for a 2012 Webby. In the web industry, the Webby essentially is the highest achievement you can get.”

DDB/Rapp Tribal is also in the running in the Interactive Advertising category for its Warnie’s Chicken Bites banner (vote here).

We had a poke around on the site and found a few other local Official Honorees, which is a level down from the top five, although it’s still very impressive given that fewer that 15 percent of over 10,000 entries are given this award (there are loads of categories so let us know if we’ve missed any local nods out).

The New Zealand International Arts Festival by Springload and Taste at the Cloud by Terabyte Interactive received Official Honoree status in events websites, as are the Icebreaker brand ambassador website by DNA Wellington in corporate communications and ASB for its site, which backed up last year’s showing with a nod in banking/billing.

“So far, the site has proven to be highly effective for ASB, with thousands of users switching to the bank as a direct result of recent activity on the site,” says Droga5’s digital partner, Jose Alomajan. “Additionally, over 100,000 New Zealanders spent more than six minutes experiencing what it’s like to be an ASB customer, an impressive cumulative total of over six years of brand engagement.”

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