articles tagged 'DraftFCB'

Cannes Report confirms solid Kiwi performance, DraftFCB earns spot in top 20

  • Advertising
  • October 11, 2013
  • StopPress Team
Cannes Report confirms solid Kiwi performance, DraftFCB earns spot in top 20

While the major topic of conversation in agency land today will presumably be last night's Effie results, the Cannes Lions have released their report on the 2013 festival. And it makes for pretty good reading from a New Zealand perspective.

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Galleries: Adshel Creative Challenge

  • Gallery
  • October 8, 2013
  • StopPress Team
Galleries: Adshel Creative Challenge

DraftFCB's Analy Tigers took the win at Adshel's Creative Challenge last week. And here's what pressurised creativity looks like.

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An hour of creativity: DraftFCB take Adshel Creative Challenge title

  • Advertising
  • October 8, 2013
  • StopPress Team
An hour of creativity: DraftFCB take Adshel Creative Challenge title

60 creatives turned up at Generator in Britomart last week to eat, drink, be merry and spend one hour devising an outdoor campaign for Surf Life Saving New Zealand (SLSNZ) as part of the Adshel Creative Challenge. And it was the team from DraftFCB—Kevin Walker, Ant Bell and Adam Taylor, AKA team 'Analy Tigers'—that took the win.

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Vodafone, DraftFCB paint the home red, harm no cats

  • Advertising
  • October 7, 2013
  • Amanda Sachtleben
Vodafone, DraftFCB paint the home red, harm no cats

It appears no cats were harmed in the making of Vodafone and DraftFCB's new TVC celebrating the launch of the telco's new TV service Red Home, pitched as a reason for Kiwis to switch to fibre.

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Movings/Shakings: 4 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 4, 2013
  • StopPress Team
Movings/Shakings: 4 October

DB's new marketing director, changes at Lion, DraftFCB recognised as one of the country's best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

BMW narrows its shortlist down to three

  • Advertising
  • October 3, 2013
  • Ben Fahy
BMW narrows its shortlist down to three

Not long after one German car company chose its favoured agency, another German car company is following suit, with DDB, Special Group and DraftFCB getting set to duke it out for the BMW and Mini business.

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TVCs of the Week: 1 October

  • TVC of the Week
  • October 1, 2013
  • Ben Fahy
TVCs of the Week: 1 October

Five good'uns this week, with ukuleles, emoticons, family time, song rash and Rotorua making the cut.

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Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED

  • Advertising
  • October 1, 2013
  • Ben Fahy
Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED

Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline's deals being promoted on TV and online. But it's finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.

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Movings/Shakings: 1 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 1, 2013
  • StopPress Team
Movings/Shakings: 1 October

The Herald on Sunday can stop chasing now it has a new lead, Westpac is on the hunt for a GM of strategy, products and marketing, Cooper Street gets Time on its hands, Devlin is back in the fold for Radio Sport and True bolsters its leadership ranks.

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Clemenger BBDO masters the art of distraction, takes August Orca

  • Advertising
  • October 1, 2013
  • StopPress Team
Clemenger BBDO masters the art of distraction, takes August Orca

Clemenger BBDO’s Simon Wharton and James Burton have taken the August ORCA off DraftFCB for their NZTA ‘GPS vs.’ campaign, which reminds us that "when you're focused on the phone, you're not focused on the road".

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Spikes Asia: DraftFCB and TBWA\ take Grand Prix, DDB and Open in the mix for special awards

  • Advertising
  • September 18, 2013
  • StopPress Team
Spikes Asia: DraftFCB and TBWA\ take Grand Prix, DDB and Open in the mix for special awards

The winners of the Spikes Asia Awards were announced overnight and the Kiwi agencies fared pretty well, with TBWA\ and DraftFCB winning Grand Prix awards in the Media and PR categories for Tourism New Zealand's Middle-Earth Passport Stamp and Mini/SPCA's Driving Dogs respectively, while DDB Group's haul made it the third ranked agency in the region and Open (nee Naked) was the region's top ranked media agency with its wins for Unitec.

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Usual Kiwi suspects up for Spikes as shortlists announced

  • Advertising
  • September 17, 2013
  • StopPress Team
Usual Kiwi suspects up for Spikes as shortlists announced

The company credit cards are out in force this week for Spikes Asia and most of the shortlists have been announced, with, unsurprisingly, many of the campaigns that featured at Cannes also featuring in Singapore.

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Colenso, DDB lead the pack as Effie finalists revealed

  • Advertising
  • September 9, 2013
  • StopPress Team
Colenso, DDB lead the pack as Effie finalists revealed

Colenso and DDB are the outstanding performers among the 86 finalists in this year's Effie awards. According to a revised list by CAANZ and TVNZ, Colenso BBDO and DDB have 19 finalists.

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The automotive action continues apace as BMW reviews its options

  • Advertising
  • September 4, 2013
  • Ben Fahy
The automotive action continues apace as BMW reviews its options

The news that Volkswagen was reviewing its relationship with DDB was a surprise to many given the brand's performance in recent years, and BMW, which managed to reclaim the top spot in the premium stakes from Audi with DraftFCB in the passenger seat, is following suit.

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Movings/Shakings: 29 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 29, 2013
Movings/Shakings: 29 August

Boucher takes the editorial wheel at Fairfax, APN's Johns on the hunt for partnerships, veteran Mike Yardley jets into the editor's chair at For the love of travel website, Kristina Rapley is the Creme of the crop, Hotwire gets its first board members, market research outfits join forces, and Simon Sievert is DraftFCB's new digital architect.

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