News
Mini and DraftFCB: driving big change
The eyes of car salesmen the world over might be nervously focused on New Zealand this week, as Mini pilots a radical new retail strategy.
Browsing: DraftFCB
News
Future calls, DraftFCB answers with two senior appointments
Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm.
News
Of Post-It-Notes and noveau bush tucker
As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.
News
DDB looks to the future, snares Justin Mowday as MD
The advertising Lazy Susan continues to spin. And there’s been another big switcheroo: Justin Mowday has swapped his managing director cap at DraftFCB for a snazzy new one at DDB.
News
New Zealand agencies hit with moderate dose of awards fever
There have been a plethora of announcements about finalists and nomination lists for international advertising awards in the last few days. And just a select few Kiwi agencies have garnered accolades and praise for their handiwork.
News
DraftFCB snatches agency of the year shelf wobbler
After a stellar 2009 – so good, in fact, that it’s currently on a pitch ban – DraftFCB has taken the 2010 Fairfax AdMedia Agency of the Year award.
News
Why did the dextrous native birds paint the road? To get TVC of the week, of course
Who’s it for: Genesis Energy
Why we like it: DraftFCB keep it old school and bravely employ the services of real, surprisingly practical, pukekos for their new TVC, instead of copping out, getting some method actor to put on a pukeko suit and head down to the …
News
DraftFCB catches a butterfly
DraftFCB has scooped round two of MSN’s trans-Tasman Butterfly Award, a competition designed to recognise Australasia’s online advertising creativity.
News
Don Draper gets Drafted
A few weeks back, DraftFCB took the fairly unusual step – for an advertising agency, at least – of sponsoring Mad Men on Prime TV. But they’ve upped the weirdness quotient even further and fashioned a few promotional Don Draper dolls.
News
Westfield gives DraftFCB early Christmas present
Christmas has come early for DraftFCB after it was confirmed the agency would take over the Westfield account from TBWA/TEQUILA.
News
DraftFCB wins Sept Art of the Envelope
Congratulations to Jane Jamieson and Leisa Wall from DraftFCB for winning the September Art of the Envelope direct mail competition with their entry ‘Daylight Robbery’ Bond & Bond. Candida, New Zealand Post and Kinetic 121 award each monthly winner with a $1,000 Westfield voucher. And Brodie Lawry from MintFCB was …
News
Vampire role play wins ORCA
The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.
This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect …
News
Radio ORCAs ordible orsumness
Suave winners/cocktail crooners Matt Simpkins and Kelly Lovelock of DraftFCB
The August winner of The Radio Bureau’s ORCA award are Matt Simpkins and Kelly Lovelock of DraftFCB for their 70th anniversary humour spot for the NZ Listener. Have a listen here.
All monthly winners have a chance to …
Opinion
Hit for Six: DraftFCB
Welcome to our new feature, Hit for Six, where we put agency heads in the inquisition chair for six quick questions. Let’s get to know our marcomms community. Prepare to be enlightened. First victim, Justin Mowday from DraftFCB.
Name: Justin Mowday, Managing DirectorCompany: DraftFCBNo. of staff: 120 …