Ad awards season is pretty much over for another year, but there wer a few more announcements over the weekend, and once again Kiwi agencies and clients did very well, with DraftFCB’s Driving Dogs taking Best in Show at the Caples and Colenso BBDO taking most awarded agency at both Caples and Digital Asia Festival.
At the Caples, which celebrates the best in direct and interactive, Colenso BBDO/Proximity NZ took five golds for BNZ ‘Be Good With Money’ (Courageous Client), Frucor Beverages ‘V Robbers’ (Promotion and Activation), Samsung ‘Smart Phone Line’ (Promotion and Activation) and Amnesty International ‘Trial By Timeline’ (Social Media as well as Best Art Direction).
Colenso BBDO/Proximity NZ also collected six silver and four bronze awards for clients BNZ, Samsung, Amnesty International, Frucor Beverages (V Energy), and Fonterra (Tip Top) making it the most awarded agency in the world with a total of 15 awards. It also helped BBDO and Proximity win the most awarded agency network of the year for the tenth year in a row.
As well as the Best in Show award, DraftFCB won two other golds, one in Integrated for Driving Dogs and one in Radio & Podcast for Prime’s Call Girl stunt. It also took two silvers, one in Promotion & Activation for Driving Dogs and one in Ambient/Guerrilla Advertising for Call Girl
Clemenger BBDO also took gold in Radio & Podcast for Wellington International Ukulele Orchestra’s ‘Nothing Beats a Jingle’ and two silvers for NZTA’s ‘Flash’ in Social Media and Interactive Campaign.
In the Digital Asia Festival, New Zealand topped the country lists with ten awards, one more than the second place Australians. But all of those were won by Colenso BBDO, which amassed the most points across all categories to win agency of the year.
Colenso BBDO took four golds, one for Samsung’s ‘Instant News Satire’ in Display, Banners and Other Rich Media, and three for Amnesty International’s ‘Trial by Timeline’ in Social Media, Websites and Microsites, and Charities, Public Health & Safety & Public Awareness Messages. It also picked up a silver for ‘Mountain Dew: Beyond the Wall’, a silver and bronze for ‘V Robbers’ and a silver and two bronzes for Samsung NZ’s ‘The Smart Phone Line’.
“Digital thinking is a natural part of the creative process here at Colenso and our application of digital innovation is something we are focused on. To be named Agency Of The Year at the Digital Asia Festival is an achievement we are really proud of”, says Aaron Turk, head of digital creative.
Led by jury president Jason Kuperman, vice president of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work and gave one platinum to DDB Group Sydney for ‘TrackMyMacca’s’, an iPhone App for McDonald’s Australia. Iris Sydney won a gold for Christchurch Reimagined in Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants).
Elsewhere in awards land, Colenso BBDO kept the momentum going at the Mashies, Mashable.com’s new digital/social awards, with the V Motion Project named as the inaugural winner of the Best Branded Content Series.
Colenso had led the running at the shortlist stage with three finalists, the most of any agency in the world, but it was the V Motion Project that got the gong.
“Digital and social is continuing to be a key focus, both for our clients business and for us, as an area to expand and improve upon,” says Neville Doyle, senior digital and social strategist at Colenso BBDO. “Within the digital world Mashable.com has long been the gold standard in terms of being a trustworthy and impartial judge of what work is truly breaking new ground. So to go up against global heavy weights in the digital arena and to win, especially given the ‘winner takes all’ nature of the Mashies, is testament to the ever increasing strength we’re developing as an agency in the digital space.”
Amnesty International’s ‘Trial by Timeline’ and Samsung’s ‘Smartphone Line’ by Colenso made the final three in the Best Use of Facebook category but were beaten by ‘Smart USA Tag Your Own Adventure’ by Razorfish New York.