Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
The judges—Matt Sellars, Saatchi & Saatchi; Brad Stratton, Barnes, Catmur & Friends; Kate Humphries, Media Design School; and Lisa Divett, Running with Scissors—said the winning ad, which was part of the 50th anniversary celebrations of Dr Who, “has an original idea, is visually compelling” and “made us wish we’d done it ourselves”.
And as for the Tui ad, the judges said it was “a clever, simple use of the medium”.
The win gives DraftFCB d another five points on the Agency League Table, which shoots them up to second place alongside Ogilvy, while DDB retains its spot at the top.
The DraftFCB team also wins $250 cash, their ad also goes through as a finalist in the 2014 $10,000 Newspaper Ad of the Year, and it will be entered by News Works into the Axis Awards.
Client: Prime TV
Product: Doctor Who Moon Bounce – Dish
Executive Creative Director: Regan Grafton
Executive Creative Director: Tony Clewett
Copywriter: Alan Jones
Art Director Angelo An
Senior Designer: Nick McFarlane
Head Of Craft: Nick Smith
Group Account Director
Account Director: Sarah Raine
Media Manager: Roxanne Vosper
Media Planner: Nicole Earnshaw
Client Contact: Kate Whittle (Marketing Manager)
Client: DB – Tui Breweries
Product: Tui Lager
Guy Roberts – Creative Director
Corey Chalmers – Creative Director