Mitre 10 is toasting the success of the online initiatives that form part of its Easy As campaign, designed to make Kiwis more savvy about their DIY projects.

Just when we thought we’d seen the heights of interactivity with the online video Just a Reflektor, where you can control special effects using your phone, Virgin Mobile has stepped it up another notch with Blinkwashing.

Flickr and Getty Images joined forces a few years back to build a platform that would enable the creation of a first class collection of royalty free and rights managed photographs. Photographers can submit their efforts to the Getty Images Call for Artists group and the Getty Images creative team then reviews photos, looking out for images they feel are marketable based on their expertise and inviting new photographers to join. There are now more than 600,000 images (and counting) from over 115 countries available to license (check out the full gallery here) and Getty has compiled the top-sellers globally.

ANZ expects a big rise in the number of its customers using mobile devices for banking, with more than a third already preferring mobile over PC-based internet banking.

Greg Shand, one of New Zealand’s most experienced communications professionals, died suddenly at his home in Piha last week.

Vodafone has had a rough time of it in Australia recently, losing 1.5 million customers since 2011, facing the threat of a class action suit by unhappy customers and reporting a massive AU$899 million loss last year. Now it’s reintroducing the brand to the nation and asking consumers to ‘Discover the New’—and it’s done it by creating a fairly strange campaign that aims to get mobile phone users to see the world like a child again.

A few weeks back NZTA and Clemenger BBDO launched the second phase of its drug driving campaign, ‘Shopkeepers’, which used humour to create awareness around the fact that having a toke before getting behind the wheel wasn’t safe, despite beliefs to the contrary. And, just as it did with Legend, it’s followed that up with an ad/short film aimed at the Maori community that shows how children view the behaviour of their blazed parents.

Predictably, David Cunliffe won the Labour Leadership battle. Perhaps just as predictably, given the united show the party needs if it’s going to give National a run for its money at the next election, Cunliffe’s leadership rivals were gracious in defeat. The exception, perhaps, was dark horse Ned Stark.

A diverse set of magazine covers will battle to be the best in their category and the country in this year’s iSUBSCRiBE Maggie awards.

The full launch of the Radio Network’s internet radio service iHeartRadio has had a boost from social media activity around the recent free concert featuring Kiwi artist Lorde. The app has clung to the top free music app spot in the Kiwi iTunes store since it launched.

Universal Music is working to digitise the remainder of its local release collection to take advantage of all digital music services available here.

We’ve seen it before with Dollar Shave Club—both the blades and the wipes—and tampon subscription service Hello Flo. And now there’s a new entrant into the entertainingly crass and completely over the top online ad annals: Poo-pouri.

Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.

Company leaders afraid of losing control by using enterprise social networks should know their company needs to communicate with networks as much as individuals using personal social media, says Yammer’s co-founder.

A group of independent creatives have been invited to join The Selective, a newly launched service launched offering creative and marketing support to managers and agencies.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

CanTeen New Zealand’s new ‘Never Alone’ campaign is designed to shock and get people thinking about the direct and indirect effects cancer has on young people.