Industry mourns the loss of Greg Shand

Greg Shand, one of New Zealand’s most experienced communications professionals, died suddenly at his home in Piha last week. 

In 2011, Shand sold his 26 percent stake in Baldwin Boyle Group, which is best known for handling Fonterra’s PR account, and left the firm after 25 years. Soon after, he joined MediaWorks to work on corporate affairs and public relations. 

Previously, Shand worked as a journalist and political editor for the New  Zealand Herald and Auckland and Sunday Star newspapers. And as Michelle Boag wrote when he announced he was departing BBG: “Highly respected as a strategic thinker in the world of corporate PR, Shand was one of the few who made a very successful transition from political journalist to PR maestro and played a major role in the development of BBG both in New Zealand and in Asia, where he ran some of the company’s operations for some time.”

BBG chair Brenda Baldwin said in a release at the time “he has been a great mentor to a number of the group’s professionals, which makes it very fitting that his shareholding is passing to a new generation of management”. 

Shand was a prime mover behind such initiatives as the University of Auckland’s two Catching the Knowledge Wave conferences in the early 2000s. He also worked behind the scenes on communications for the establishment of the Financial Markets Authority.

A service will be held at St Mary’s Parnell today at 2:00pm. The family has requested no flowers, with donations to be made to the Cancer Society

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