Eyes wide shut

Just when we thought we’d seen the heights of interactivity with the online video Just a Reflektor, where you can control special effects using your phone, Virgin Mobile has stepped it up another notch with Blinkwashing.

Once the site’s detected your webcam, you can control the Youtube videos just by blinking. 

Made by Mother New York and rehabstudio, time coded dialogue and caching mean the message rolls on as the scenes change to ever more ridiculous characters and situations.