Tastes and product preferences evolve over time, steadily informing the decisions consumers make in stores. And to make sure that API Consumer Brands stays in touch with today’s discerning shopper, the company has launched a new product. Senior brand manager Suzanne McKandry explains the thinking behind this move.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with the ACC, launched an Instagram campaign that gets the message across with a dark twist.
FCB and ANZ have taken their account above the line for the first time, developing a new TV campaign that celebrates the neighbourly spirit of New Zealand homes.
Perhaps best known for playing Kate Winslet’s smouldering and snobbish fiance in James Cameron’s Titantic, Billy Zane takes on a whole new role in this latest spot for KFC.
Scams are getting increasingly sophisticated, which is why Trade Me’s latest video—starring the company’s own staffers—is looking to get people clued up on the perils of purchasing online.
Last week, online magazine The Spinoff launched its new app, which has since seen nearly 700 downloads. And while introducing an app may seem a natural move in today’s one-click-away society, editor and publisher Duncan Greive says the move was sparked by Facebook’s algorithm changes. We talk to him about creating an alternative distribution channel and the decision to put a price on it.
Captivating in-flight safety videos aren’t just a Kiwi thing anymore as Qantas and Tourism Australia team up with everyday Australians for their own take on the concept.
Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign, featuring Kiwi BMX star Sarah Walker.
We aren’t as rational as we imagine ourselves. Everything from the colour of an item to the music playing in the background can influence our decisions. So, with this in mind, Andrew Lewis reckons marketers should take context seriously when targeting consumers.
Our national airline is warming hearts in the lead up to Valentine’s Day, with a new campaign ‘#goingthedistance’ that explores what love means to different people by asking viewers who they’ll be missing on the special day.
Whether it’s a door-to-door salesperson or a multi-national retail firm with an intricate online store, the basic principle of selling remains the same: you show people something that you have and ask them to buy it. However, with the advent of virtual reality, it’s becoming increasingly common to sell things that don’t yet exist.
The print industry has been through tumultuous times lately, so to most, it might seem like an unwise idea to start up a magazine. Together Journal founder Greta Kenyon thought it was a risk worth taking, and the gamble paid off – the design-driven publication created in New Zealand is now stocked in stores globally, including over 300 Barnes & Nobles stores in the US.
StopPress sits down with the recent import that 99 managing director Paul Manning described as the most important appointment he’ll make this year.
Katie Mills, the former head of brand and marketing at MediaWorks, has followed some of her previous crew to private tertiary education conglomerate Aspire2.
Wellington agency EightyOne rounded off 2016 with two account wins; LifeDirect by Trade Me and David Reid Homes.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
After spending the early part of the summer weathering an onslaught of anger from the Lewis Road Creamery army (along with the wider dairy industry getting a smackdown after unsuccessfully complaining about a provocative Greenpeace campaign), Fonterra is trying its best to get past the white noise and get back to the facts. Not ‘alternative facts’, to borrow a Kellyanne Conway-ism, but the cold, hard, scientific ones.
Contagion’s Dean Taylor reckons it’s time for advertising to catch up with the men and women who have been marching around the world.
To promote the new film Rings, set to hit the big screen in February, a US TV store pranked its customers by bringing one of the characters to life.
While many around the world watched in fear as Donald Trump was sworn in as president, The Netherlands—well it’s satirical news show Zondag met Lubach—decided it was best for both countries to get along, so it made an introductory video that speaks to Trump in his own language.
Paper Plus has launched a sarcastic new ad campaign, via FCB, that’s a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.
Warehouse Stationery has placed 99 in charge of its CRM and business-to-business loyalty programme, BizRewards, and has also appointed 99PHD (an integrated service between 99 and PHD) as its agency in charge of digital media and search. PLUS: find out who the incumbents were.
In this bout, our contenders bob and weave around the ever-present question of whether research or creativity is more important. Chemistry Interaction director Joseph Silk takes on Y&R planner Craig McLeod.
What at first starts as a standard celebrity endorsement video for a new product quickly descends into one man’s—completely unhinged—obsession with running in Nike’s new video series, featuring comedian Kevin Hart (and his glorious beard). The series is introduced via a short clip, showing Hart excitedly unboxing the new product. From there, the madness ensues, with Hart putting on his best impersonation of Forrest Gump crossed with the protagonist from Into the Wild.
Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.
Anyone who has crawled along one of Auckland’s motorways in bumper-to-bumper traffic will know the confused—albeit elated—feeling that comes when the traffic just starts moving again. As you accelerate out of the jam, a few questions are invariably left unanswered: What was the hold-up? Where was the accident? And why did the traffic just start moving again? Well, Work Communications creative Marco Ermerins took it upon himself to find a few answers to these pressing questions.
Breaking two decades of advertising silence, Jif has released a humorous new campaign urging Aussies (and Kiwis) to end the grease and grime of BBQ neglect.
After joining Airpoints last year, Tower has come out with a new ad, via Barnes, Catmur & Friends Dentsu, urging customers to insure their things—then leave it all behind.
Industry happenings at MediaWorks, Young & Shand, NZME, SoundCloud and EditMate.
