As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we’ve always associated with being a New Zealander. And this leads Dean Taylor to wonder if being ‘New’ New Zealand makes you less New Zealand.
Dean Taylor argues that the imperfectly wonderful and sometimes messy world of parenthood is something to be embraced rather than avoided.
Contagion’s Dean Taylor reckons it’s time for advertising to catch up with the men and women who have been marching around the world.
With his mind still fresh from the holiday break, Contagion’s Dean Taylor shares some thoughts on what marketers should be doing differently over the next 12 months.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Contagion’s Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.
The latest statistics show that New Zealand has more ethnicities than there are countries in the world. So, how do we ensure our marketing can talk to all these different groups in a genuine and authentic way? We need to go beyond looking for differences and instead look for harmonies, says Dean Taylor.
We are living in a millennial world. And Contagion’s Dean Taylor says their collective power is changing the way we do business. Here’s why.
Digital isn’t just about technology, says Dean Taylor. It’s also about people.