Author Andrew Lewis

Milking it: Andrew Lewis on why value is relative

One of the persistent public views that exists around marketing and advertising is that these industries are great manipulators of us all, creating in us silly desires and passing fancies that divert us from a virtuous life path and empty our wallets with the skill of a pickpocket. And when one looks at something like the furore created by Lewis Road Creamery around chocolate milk, it’s pretty easy to see how people might start musing on this. But the truth is that we are a much less Machiavellian lot than our fancy milk would suggest.