Author Bri Tither

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Ziera gets a foothold on feminism with its ‘unstoppable women’ campaign
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With one of the largest recorded women’s marches against Donald Trump taking place only a matter of weeks ago, it seems that 2017 could be the year of progressive feminism. Jumping on board with this idea, New Zealand-owned Ziera Shoes has launched a campaign titled ‘Unstoppable’ that promotes empowerment and strength amongst women globally.

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Paper Plus challenges millennials to get stuck into books
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Paper Plus has launched a sarcastic new ad campaign, via FCB, that’s a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.