Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Deals, expansions and acquisitions across the industry.

To celebrate its tenth birthday 2degrees has launched a new brand campaign ‘Fighting For Fair’.

Major New Zealand news organisations, including RNZ, have agreed to protocols for covering the trial of the person charged for the Christchurch mosque attacks.

Spark’s latest campaign highlights the power of technology during the emotional moments of our lives.

GfK’s first non-commercial radio survey of 2019 is out, showing Radio New Zealand’s audience is up 60,000 year-on-year to reach 696,600 New Zealanders each week, while RNZ National’s 616,200 listeners makes it the biggest station in the country.

A car park might not resemble a scientific lab, but in Energy Online’s latest brand campaign it serves as the setting for a “mind control” trick to showcase that power is power, and none of it is ‘super’.

A round of applause to Ola Australia and New Zealand, Countdown and Air New Zealand.

A recent advertisement by Gillette discussing toxic masculinity divided critics over whether it created meaningful change, or was just virtue signalling by one of the world’s largest razor brands. ICG strategy director Marcus Hawkin-Adams breaks down how to navigate the tricky marketing waters of championing a social cause.

The New Zealand Herald’s publisher NZME has announced digital subscriptions will be available from next week. Online readers will have to pay $5 a week for everything the Herald has to offer.

With Three holding its eleventh consecutive week at the top for the crucial 25-54 demographic, we chatted to head of content Andrew Szusterman about how the lineup is appealing to the masses and what’s coming in the future.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Deals, expansions and acquisitions across the Industry.

In the world of retail advertising, there has been a race to the bottom with an over-reliance on price, sales and discounts. With that
as a background, Graham Medcalf takes a look at how 99 is showing a surprising turnaround and rediscovering the mojo that was apparent in the giddy heights of 2011.

Flight Centre has taken out the prize for most successful post over the past four weeks, while Air New Zealand continues to maintain its lead on the scoreboard.

Creative agency Augusto and 23-year-old film maker and Voices of Hope co-founder Jazz Thornton have joined forces to kickstart a conversation around youth suicide. The duo have recently released Jessica’s Tree, a web documentary series hosted on the NZ Herald and Youtube that examines the last 24 hours of the life of Jessica, one of Thornton’s friends who took her own life. The series carefully balances tragedy and hope, and has been produced by Augusto and directed by Thornton. Here, Thornton and Augusto executive producer Cass Avery talk telling this sensitive story, social advocacy and using a creative medium to create change.

In the midst of New Zealand’s ‘Darkest Day’, Kiwis flocked to news radio, where newsreaders and talk back hosts provided platforms for New Zealanders to vent their distress at the Christchurch mosque terror attacks, and a place for trustworthy news to be processed. The reliability of radio as a trustworthy source of news pushed ratings up, with total audience numbers rising since the final survey of 2018 – combined listening numbers of commercial and non-commercial radio has risen to 3.62 million New Zealanders (10+) tuning in each week, totally 83 percent of the population.