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Ads of the week: 30 April
Who’s it for: Ola Australia and New Zealand by AdAd (Sydney)
Why we like it: To be honest, this is the kind of advertising that could really suck us in. Now, it has been known for a StopPress team member to require an app-ride-share ride on a Saturday night or two, and while it seems they’re all same/same and all we want is to get home safe – as the week before payday will show us all, price really matters too. Further research will be required, as Ola has made some bold claims here, but if it checks out then we’re in.
Who’s it for: Countdown
Why we like it: On face value, there’s really no reason for this to rhyme. But then, Countdown has built a whole brand platform with the ‘poetry of food’ at the centre of its vision – so this fits. Any flatter, yo-pro or budget-hunter will know the joy of Countdown’s own brand range – the breadth of which is surely only paralleled overseas – so it’s nice to see the range be shouted about. Even if it “sizzles, melts, oh wow, it foams…”.
Who’s it for: Air New Zealand
Why we like it: We may have spoken about this before here on StopPress, so excuse us if we’re repeating ourselves, but we really like the outputs of Air New Zealand’s Airpoints for Schools. The ads are generally not too self-congratulatory and it’s always special to see the kids learn new places and experience new things. There’s nothing quite like stepping onto a plane for the first time and taking to the skies, and it’s nice to see the joy on these kids’ faces.
