Change of hands
Bauer Media has agreed to sell Autotrader.co.nz to former managers, Ross Logue and Richard East.
The management buyout of Autotrader.co.nz means Logue and East’s new company Autotrader Media Group assumes full control of the Autotrader website and magazine from April 18.
The Autotrader brand started as the Autotrader Buyers’ Guide magazine in 1981, and later added the Autotrader.co.nz website to its portfolio.
Today, Autotrader.co.nz engages with thousands of car buyers and sellers every month who want to research and purchase their next vehicle.
Terry King, general manager of publishing motoring for Bauer Media, says Autotrader is a wonderful product, “with an incredibly strong standing in the auto industry in New Zealand.”
“So we are thrilled to be delivering Autotrader into the capable hands of two people who know the product so well. Ross Logue and Richard East were both senior members of the Autotrader.co.nz sales team at Bauer, and their deep understanding of the Autotrader brand, and its significance in the New Zealand market, will help them grow the business in the years ahead.”
Logue says the opportunity to buy Autotrader was too good to pass up.
“Richard and I are excited to be taking the reins of a business with great history, a strong presence in the market, and solid growth potential. With further investments in product development and technology, we’re committed to delivering the great product offering and value-added customer support that has made Autotrader.co.nz and its magazine New Zealand’s number one auto-only classifieds outlet.”