Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years’ digital marketing experience in some of New Zealand’s top advertising agencies. However. that doesn’t mean she hasn’t made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she’s learnt from all her years in business – and the important lessons she learnt from them.
Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.
Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn’t put the customer first.
Facebook turned fifteen on Monday, 4 February and it’s hard to argue with the impact it has had on the world. Facebook and its other social media peers have fundamentally changed the way we communicate and connect with each other globally and has grown up from a couple of college kids in a dorm room to a warm fuzzy and purpose-led mission statement of ‘Bring the world closer together’.