Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions and acquisitions across the industry.
Registrations have opened for the NZ Marketing Leaders’ Summit next month and there’s a special offer for StopPress readers to get a discounted ticket.
For Rail Safety Week, KiwiRail, TrackSafe New Zealand and DDB have launched a campaign to remember the near misses suffered daily by train drivers.
A new ANZ Smart Daffodil is being rolled out for the Cancer Society to mark Daffodil Day. The new pin, by TBWA, turns anyone who wears it into a fundraiser for the charity.
At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.
Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world’s first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about ‘P2P’ marketing and how companies, big and small, can ensure they’re placing people first.
Publicis Groupe ANZ has announced the acquisition of New Zealand’s independent, full-service media agency MBM.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.
With less than four percent of New Zealanders registered as donors, New Zealand Blood Service is calling on the country to join the ‘Biggest Reserve Bench’ with the help of Sir Graham Henry and YoungShand.
With many conferences and seminars costing $1,200.00 or more, our goal is to create a day that the whole team can come along to at only $395.00 + GST per ticket! Marketing and brand managers along with business owners can look forward to leaving with new plans, new ideas, new learnings and new connections
Once upon a time our major media companies and telcos were none of each others’ business. Now they are all up in each others’ business because of ‘convergence’ driven by digital technology and the internet. TVNZ’s board told the government it won’t be getting a return in this crowded market and this week media bosses told Mediawatch the big players can’t all survive in it much longer.
Dentsu Aegis Network (DAN) New Zealand has announced the appointment of two leadership roles. Rachel Anderson-Cormack has been appointed head of commercial operations and DAN solutions, alongside Guy Cousins who joins the network as group head of strategy.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Despite ongoing conversations around the “looming death” of print, in any given week you’ll still see two-thirds of New Zealanders (yes, 66 percent of us) connecting, meaningfully, with at least one print newspaper title – be it metropolitan, regional, or community.
As Ihumātao continues Findlay Buchanan talks to Victoria University of Wellington social media professor Dr. Michael Daubs, about protests in the social media age.
AMI hopes to show kindness can make all the difference in a new brand piece by Colenso BBDO, centered on the emotion of insurance.
Last week, Stuff expanded its portfolio with a video platform dubbed Play Stuff. A curation of news and entertainment, it’s Stuff’s response to the growth in online video in New Zealand. Following its launch, we sat down with Josh Borthwick, Stuff commercial director of direct and agency, to talk about the motivation behind Play Stuff and how it fits into Stuff’s existing offer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at IAB New Zealand, Colmar Brunton, and News Works and the Newspaper Publisher’s Association.
To launch its 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fan Pass, Sky has released a campaign to demonstrate to New Zealanders why adding sport to life can make it better.
Getty Images will host its annual Creative Insights event on Wednesday 14 August at The Glassworks in Ponsonby.
The 2019 Webstar Magazine Media Awards finalist lists are out for this year’s 39 categories.
FCB’s popping bottles of its very own champagne to celebrate its big wins this year including Creative Agency of the Year at Axis and Most Awarded Media Agency at the Beacons.
Walk into any ad agency and you’ll quickly see that we are severely under-represented in Māori and Pasifika employees. An updated version of the Commercial Communications Council’s 2017 D&I study is expected later this year. The 2017 study showed that only four percent of our industry identified as Māori and only three percent as Pasifika, nowhere near their representation in the working-age population of 13 percent and six percent respectively. To be that far off is just not good enough.
Story IQ director Steve Ballantyne on brand visibility and ‘The Innovation Intersection’.
