FCB’s popping bottles of its very own champagne to celebrate its big wins this year including Creative Agency of the Year at Axis and Most Awarded Media Agency at the Beacons.
Called Number Fifty Seven, the bubbly is named after the address where all the winning work was generated – 57 Wellington Street in Auckland’s Freemans Bay.
Its creation has sparked a digital and print campaign for the agency, in which it’s promoting its consolidation of creative and media under one roof.
‘When you win one, you pop some bubbles. When you win two, you make your own,” reads one of the ads.