Opinion
Blending brands: the rise of collaboration
It’s commonly accepted that, if nurtured correctly, there can be significant value built into a company’s brand – that collection of intangibles created by the sum…
Author Ben Rose
Opinion
Want the economy to keep going? Purchase with purpose
Photo: Pastrami & Rye. You may have read one or two articles recently that suggest the economy isn’t going all that well. That a new C…
Partner articles
Staying power: the industry on print’s value
Despite ongoing conversations around the “looming death” of print, in any given week you’ll still see two-thirds of New Zealanders (yes, 66 percent of us) connecting, meaningfully, with at least one print newspaper title – be it metropolitan, regional, or community.
Opinion
A fight for democracy
Ben Rose, general manager of newspapers at Stuff, reflects on discussions about the future journalism and business models for print at the World News Media Congress.
Opinion
#NewsMatters
Ben Rose, general manager of newspapers at Stuff, looks at the importance of quality journalism and the role print plays in bringing that to life.
Opinion
All the news that’s fit to print
Some say print is dying in the digitally-dominated age, but as Stuff’s Ben Rose writes, print and digital media can be complementary to one another.
Opinion
Year in Review: Ben Rose, NIB
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Rose, general manager of direct and partnerships at NIB, has to say.
Opinion
Wearables: not just for gym bunnies
Some wearables will last while others won’t. NIB’s Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.
Opinion
Typing into Google is so 2016
NIB’s Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon’s voice-activated services in the near future.
Opinion
SXSW 2017: Ben Rose signs off, shares his top takeaways
Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.
News
SXSW 2017: Ben Rose on the value of influencers
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.
Opinion
SXSW 2017: Ben Rose on brands you probably haven’t heard of (yet)
Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.
Opinion
SXSW 2017: Ben Rose on learning from giants
NIB’s Ben Rose is currently in Austin for this year’s edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.
Opinion
No more beauty parades: Ben Rose offers a new approach to agency selection
Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign’s Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.
News
The Generosity Journal: Ben Rose
First up in our new section, Ben Rose, head of brand at Sovereign, professes his admiration for Z Energy.