Partner articles
The Medici Effect: A new way to think about brand innovation
Story IQ director Steve Ballantyne on brand visibility and ‘The Innovation Intersection’.
Author Steve Ballantyne
News
Opinion: If your company doesn’t have time for social media, buyers may not have time for you
Despite social media creating a sticky hive of internet activity, many marketers still discount its effects on B2B buyers. Which is great news – for their competitors. Steve Ballantyne talks about the nitty gritty benefits of using social media in securing B2B relationships.