Walk into any ad agency and you’ll quickly see that we are severely under-represented in Māori and Pasifika employees. An updated version of the Commercial Communications Council’s 2017 D&I study is expected later this year. The 2017 study showed that only four percent of our industry identified as Māori and only three percent as Pasifika, nowhere near their representation in the working-age population of 13 percent and six percent respectively. To be that far off is just not good enough.
Author Alex Lawson
ZenithOptimedia group business director Alex Lawson might be shaking his head in bemusement at the Pokemon craze, but he also sees great potential in what the platform offers.
Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.
The robots might be taking over, but Alex Lawson argues there’s still an important role for the human mind to play
in media.
Media agencies are increasingly using editorial tricks to spread their clients’ advertising messages. So is native advertising a con? Alex Lawson doesn’t think so.
Is subscription video on demand the silent TV killer? Alex Lawson thinks so. And its rise has plenty of implications from a media perspective.
With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia’s business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.