Author Steven Giannoulis

Insight Creative
Is authenticity real?
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I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.

Opinion
Taming the HiPPO
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OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.

Opinion
What consumer brands can learn from not-for-profits
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Marketers could be excused for thinking that not-for-profit sector brands learn from commercial consumer brands, not the other way around. But Insight’s Steven Giannoulis says developing a new brand for a long-established NFP organisation has been a salient reminder of the wider, strategic roles that a brand can play.