Opinion
Understanding the new
A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not one of…
Author Steven Giannoulis
Partner articles
Is authenticity real?
I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.
Opinion
Taming the HiPPO
OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.
Partner articles
Both sides now: a look at the tension between clients and agencies
Client-agency partnerships are often love/hate relationships that leave both sides delighted and frustrated all at the same time. Insight Creative’s CEO, Steven Giannoulis, shares his experience on both sides and dishes up advice on working better together.
Opinion
Steven Giannoulis: the most annoying things about pitching
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
Opinion
What consumer brands can learn from not-for-profits
Marketers could be excused for thinking that not-for-profit sector brands learn from commercial consumer brands, not the other way around. But Insight’s Steven Giannoulis says developing a new brand for a long-established NFP organisation has been a salient reminder of the wider, strategic roles that a brand can play.