StopPress noticeboard: 13 August

New website for Lumo

World-leading digital billboard company Lumo Digital Outdoor is today launching its enhanced website at lumodigital.nz featuring an industry-first client platform. 

The new website allows clients to log in to a portal and view Lumo’s digital billboards throughout New Zealand in real-time through their high-definition cameras. 

“We’re bringing a whole new level of transparency and measurability to the outdoor media industry, and our website is a key component in our ability to deliver that,” Lumo co-founder and chief executive Phil Clemas says.

“In fact, Lumo  has become the most transparent outdoor media company in the world. Through our website, we can now show our clients exactly what’s being displayed across our network with HD live streaming of all our digital screens.

“Clients with login access can view their advertising being displayed, along with others in the same loop, from the comfort of their own office. If they want, they can take their own time-stamped proof of posting screenshots and also see the actual number of ad slots playing to confirm their share of voice. This is an unprecedented level of transparency in the industry.

“On top of that, we track the real views they’re getting on the ground like no-one else is in New Zealand.” 

Lumo has the sole rights in New Zealand to use US technology which captures the travelling speeds and volumes of traffic for each site, in real-time, to deliver highly accurate screen audience counts. 

Each camera faces oncoming traffic and ensures that only those that see the screens are counted. 

This data-based measurement significantly raises the standard in audience accountability and sets the foundation for enhancements later this year with other rich real-time datasets that may revolutionise the digital media sector.

“In the digital era of online advertising, marketers are justifiably expecting hard data to quantify their return on investment, and we’re the only company in New Zealand who can provide them with that real-time data for outdoor digital advertising,” Clemas says. 

The new Lumo website was designed and built by Auckland web agency Latch Digital. 

“We love pushing the boundaries and doing things nobody else is doing. That is why we continually seek innovations that set new standards,” Lumo co-founder and executive vice-president Kent Harrison says.

“Allowing clients log-in access to view our entire digital network is an unprecedented step forward for transparency and is a good example of how we think differently.”

Sneakers Digital expands to full-service media offering

Local media independent Sneakers Digital has expanded to full-service media offering resulting in the drop of digital from its name – now known as Sneakers.

The strategic move sees co-founders Eddy Whatt and David Parker joining forces with media veteran, Elaine Gibbons to expand media strategy, planning and buying services beyond digital media.

Gibbons, a highly experienced and respected media leader, has held numerous senior roles in the advertising and marketing industry, including general manager of media for Ogilvy New Zealand, chief client officer for Mindshare New Zealand, and more recently, head of marketing and partnerships New Zealand for oOh!media.

The trio have crossed paths many times over the past 20 years, but it was their time as workmates at Ogilvy NZ, that cemented their friendship. This friendship and mutual respect laid the foundation for the new partnership.

Whatt and Parker say they are thrilled to have someone of Gibbons’ calibre on board.

“Elaine has a wealth of industry experience and is fully aligned with our market proposition. Her holistic approach, knowledge and understanding of media and consumer behaviour will be invaluable in growing the Sneakers brand.”

Whatt and Parker launched Sneakers Digital in 2016 with the aim of providing digital media strategy and implementation without the jargon, ego or advertising ‘BS’. 

Their upfront manner and focus on driving business results has seen them find significant success working with a variety of clients across many industries.

Gibbons says she is excited to be part of the Sneakers brand.

“I’m fully aligned with Sneakers’ straight-forward philosophy. I have a desire to produce just bloody great work without the politics and ensuring we deliver real business results for clients.”

Gibbons’ appointment began Monday 29 July.

QMS shines bright on ‘The Strand’

QMS has continued its digital momentum lighting up Parnell with ‘The Strand,’ the latest addition to its digital network capturing audiences at this key CBD location.

‘The Strand’ is perfectly positioned prior to the four-way intersection funnelling traffic through to Parnell Rise, the CBD or the entrance to the North-Western & Southern Motorway.

Impacting more than three million impressions per month, ‘The Strand’ provides advertisers with the opportunity to capture a professional working audience with slow-moving traffic gathering in front of this site during peak travel periods.

QMS NZ chief executive, Mike Porter, says its digital development is directed by the intention to “provide advertisers with a quality national digital footprint in key locations to reach a broad range of audiences – The Strand is no exception. QMS are focussed on reaching more of New Zealand with an effective, efficient, multiplatform approach”. 

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