Ads of the week: 13 August

Who’s it for: ASB by True

Why we like it: Following up her successful ‘Stick’ start-up business, young Hana has hit another sweet spot with her orange smiles. No country loves rugby as much as New Zealand — even after the weekend’s drama— so this is sure to be a winner. Why would turn down an orange at halftime? If only all our childhood ventures could end with the All Blacks turning up for a selfie.

Who’s it for: AMI by Colenso BBDO

Why we like it: Even though we’d rather spend our hard-earned dollars on something else, it’s important to have insurance. And when/if terrible things happen, kindness is also very important too. Nice to see AMI celebrate a humane touch and understanding for what can be a frightening and confusing time for people.

Who’s it for: Sky by DDB New Zealand

Why we like it: It would be good to have a bit of help when arguing with our partners just to ensure the best shot is taken, and Sky does this with humour and style in this spot. Part of the ‘Life Needs More Sport’ campaign, all three ads released so far are entertaining sporty-spins on what can be mundane parts of life.

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