Dentsu Aegis Network announces senior appointments

Dentsu Aegis Network (DAN) New Zealand has announced the appointment of two leadership roles.

Rachel Anderson-Cormack has been appointed head of commercial operations and DAN solutions, alongside Guy Cousins who joins the network as group head of strategy. Both roles sit on the New Zealand executive leadership team.

Anderson-Cormack has more than 20 years experience spanning multiple marketing industry roles, most recently as general manager of media at Ogilvy New Zealand.

Her position is a newly created role, geared around driving efficient and effective commercial operations and integrated client solutions. She will be focused on the alignment of people, process, and technology to deliver a transformational approach to the entire customer journey for DAN.

Cousins returns from a global role with Omnicom based in New York. He has more than 20 years of experience across agency and marketing leadership positions. This includes working globally and locally for Omnicom, Lotto New Zealand and Naked Communications.

His role will be responsible for driving the DAN group strategic capability and thought leadership. In doing so, he will lead a team of strategists across multiple disciplines, who will develop and deliver holistic and integrated strategic solutions for DAN clients.

Anderson-Cormack commenced her new role on 5 August with Cousins joining the group on 19 August.

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