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Inside the March/April issue of NZ Marketing
There is plenty to get excited about in the first issue of NZ Marketing for the year – our Agency issue. Speaking to local industry leaders…
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NZBusiness magazine to stop monthly printing
SME focused magazine NZBusiness has moved its monthly publication to quarterly. In a note from the editor, the blog post states that, “we really do live…
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Kiwi wedding magazine Together Journal joins the UK market
New Zealand based wedding magazine Together Journal has recently landed a partnership with influential UK publisher i-can, and is now being sold throughout the United Kingdom…
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Watch: The Coopers lifetime achievement presentation at the 2020 Axis Awards
The Coopers were recipients of the 2020 Lifetime Achievement Award for this years 40th Axis Awards. The crowd stood and applauded Jon Cooper to the stage…
Partner articles
How to optimise your marketing effectiveness with Neuroscience
By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is…
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Tourism Fiji invites expressions of interest 2020
Tourism Fiji is inviting media planning and buying agencies to register their interest to work with the tourism body to further its reach into the New…
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Idealog closes print production, focuses on digital
It was announced today that Idealog magazine will be shifting solely to its digital site and has ceased its physical print production. Founded in 2006, Idealog…
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The compendium: March 13
This week’s round-up of international ads could be compared to a box of Favourites, we have a delightful Cadbury, a mediocre Picnic and a not so…
Opinion
Understanding the new
A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not one of…
News
Axis Awards 2020: Clemenger BBDO, Colenso BBDO and DDB stock pile golds
Last night the industry gathered at Sky City to celebrate the 40th annual Axis Awards. The Grand Axis went to that of Clemenger BBDO, while DDB…
Opinion
Marketing is everything, then and now
Mike Hutcheson explores how the decades of the 70s and 80s were the halcyon days of advertising, and what we can learn from the past. Ad…
News
Movings and Shakings: 12 March
Movings and Shakings at Finch and Mazda. Finch sees double Film production company Finch has announced two new executive producers for its New Zealand arm. Jimena…
News
WARC releases global top 100 creative campaigns
The World Advertising Research Centre (WARC) has released its yearly round-up of top 100 creative campaigns. Here are the top ten and why they deserved the…
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Beacons invite entries for 2020 media agency of the year
The Beacons for 2020 are now accepting entries for the media agency of the year award. In association with oOh!media and the Comms Council, the Beacons…
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ASB Sustainaball takes out Colmar Brunton Impact Award
February’s Ad Impact Award and the first for 2020 is taken out by ASB’s Sustainaball, created by With Collective linked by Isobar. Read more about ASB’s…
News
Flying Fish and Flossie create New Zealand take on viral ‘Be a lady, they said’ video with women founders
After watching the Be a lady, they said video that went viral across the internet, Powered By Flossie founder Jenene Crossan was so moved, she wanted to pay…
News
New lifestyle magazine aims to drive consumer passion for motoring
Recognising that a Kiwi’s vehicle of choice often reflects their lifestyle, New Zealand Media and Entertainment’s latest consumer magazine offering, Driven, is opening its pages to…
News
Listen: Friday Prayers interviews Thomas Mead, reporter at the Mosque attacks
Friday Prayers is a six-part podcast series that features New Zealand journalists who played a significant role in reporting the events in Christchurch terrorist attack. Part…
Opinion
Axis throwback: Toby Talbot on the brutal simplicity of great ideas
This week we will see the winners of the first Axis Awards for the new decade. Here, Saatchi & Saatchi’s Toby Talbot, conveyer of the Axis…
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Ads of the week: March 10
Big ups this week to DB Export, Women’s Work and Nokia. https://youtu.be/3P9EKhM1yxc Who is it for: Colenso BBDO for DB Export Why we like it: Not…
News
Delivering unbeatable targeted experiences with JCDecaux
With innovative digital technologies and real-time creative, Out-of-Home can offer more targeted and engaging experiences. Here, Mike Watkins, New Zealand country head of JCDecaux, talks us…
News
Volkswagen parks up at Lily & Louis PR
Volkswagen has announced a new partnership with PR company, Lily & Louis. The move includes all subcategories under the Volkswagen name, including Polo, Golf, Tiguan, and…
News
International Women’s Day and the leaders building the industry up one day at a time
International Women’s Day was yesterday, and to celebrate five of our industry’s top women gave us their thoughts on the issues we’re still facing in 2020…
News
Nokia makes a comeback with new James Bond marketing campaign
HMD Global, the home of Nokia phones, has announced it is the official phone partner for the 25th James Bond film, No Time To Die. The…
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A woman’s perspective: Saatchi & Saatchi showcase the female photographer
Saatchi & Saatchi has partnered with the Women’s Work exhibition to bring a unique campaign celebrating life through the female eye. In light of International Woman’s…
News
The lighter side to life with Colenso BBDO and DB Export
With the creative direction of Colenso BBDO, DB Export has launched a hilarious new campaign to tote its latest beer – DB Export GOLD 0.0. Set…
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oOh!media goes high impact for Endless Data campaign
New Zealand bus shelters come to life this March for oOh!media’s latest audience-focused activation. The ‘Endless Data’ campaign, launched this week with Vodafone, and in collaboration…
News
StopPress noticeboard: March 4
Young Auckland marketers’ business acquired by OSS Group Award-winning Auckland digital marketing agency, Inbound, has been acquired by OSS Group. The agency behind successful campaigns for…
News
Australia’s biggest newswire to close its doors
Australian national news agency Australian Associated Press (AAP) announced on Tuesday that it is closing after 85 years. AAP employs more than 170 journalists across Australia…
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BC&F Dentsu’s Bex Radford on cultivating creativity, empathy, and radical collaboration
BC&F Dentsu introduced its new creative partner in 2019, Bex Radford. Coming from Amsterdam to work with the agency, Courtney Devereux sits down with Radford to…