Opinion
Marketing is everything, then and now
Mike Hutcheson explores how the decades of the 70s and 80s were the halcyon days of advertising, and what we can learn from the past. Ad…
Author Mike Hutcheson
News
Why love always trumps hate, as shown by a Twitter experiment
If the terror attacks on two Christchurch mosques proved anything, it’s that one senseless act can leave a nation in despair. But what does the data tell us about human’s ability to commit acts of love, versus acts of hate? AUT professor Mike Hutcheson reflects on a Twitter experiment carried out years ago that measured just this – and says there’s hope for us yet.
Opinion
What’s the difference between creativity and innovation?
Innovation and creativity are two terms that can tend to get muddled when it comes to talking about business. Advertising guru Mike Hutcheson explores the difference between the two.
News
Wizards vs Muggles: Mike Hutcheson reviews The Case For Creativity
Last week BrandWorld’s David MacGregor let his opinions be known about James Hurman’s new book The Case For Creativity. Now it’s ex-Colenso bod and adman par excellence Mike Hutcheson’s turn.