Volkswagen has announced a new partnership with PR company, Lily & Louis.
The move includes all subcategories under the Volkswagen name, including Polo, Golf, Tiguan, and a host of its commercial line.
Lily & Louis managing partner Jon Ramage says the agency is thrilled to add the iconic Volkswagen brand to its expanding client list.
“The breadth of the Volkswagen range offers fantastic opportunities to tell stories across a variety of touchpoints. Amplifying these messages is what we do very well, and we’re delighted to be putting that expertise to work for Volkswagen.”
Greg Leet, general manager Volkswagen Passenger, says the new partnership aligns extremely well with the continued growth of the brand as we evolve an electrified mobility offering and sustainability focus.