With innovative digital technologies and real-time creative, Out-of-Home can offer more targeted and engaging experiences. Here, Mike Watkins, New Zealand country head of JCDecaux, talks us…
Author StopPress + JCDecaux
Ever wondered how UK TV host Graham Norton ended up making wine with a New Zealand winery? The answer involves smuggled grapes, a very brave client, and a bunch of cheeky goats.
With the media mix greater than ever, country head NZ Mike Watkins talks us through JCDecaux’s eye-tracking study and how its billboards attract attention.