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Idealog closes print production, focuses on digital

It was announced today that Idealog magazine will be shifting solely to its digital site and has ceased its physical print production.

Founded in 2006, Idealog was created to cover some of New Zealand’s most exciting businesses and entrepreneurs, from Rod Drury at Xero, Vaughan Rowsell at Vend to Frances Valintine at The Mind Lab and Tech Futures Lab.

As a sister site to StopPress, the positive news is that Idealog’s digital arm will continue to focus on to cover the tech, design, innovation and start-up scenes alongside entrepreneurship, as well as New Zealand’s best business success stories.

The decision to pull print was made by management following the departure of its last editor, Elly Strang.

The last issue was Idealog’s 72 reimagination issue which was released in November 2019.

Idealog has seen many wins in its 14-year history, winning numerous awards over the years at the Magazine Media Awards, including Best Magazine and most recently, Best Cover for its 2018 augmented reality technology issue.

Idealog also headed massive creative events, such as the Blunt Umbrella design competition, the Woolovation and most recently the Sprout Transformation contest. All which brought the best creative, entrepreneurial minds together.

ICG Media CEO Marcus Hawkins-Adams says We all love Idealog at ICG Media, unfortunately, the numbers just didn’t stack up and were taking a disproportionate amount of effort to returns.

“We will be looking at developing another couple of titles which will utilise some of the great content that has been produced over the years.”.

You can still find the stories from within these magazines at Idealog’s website, www.idealog.co.nz.

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