Opinion
Blind bravery or just fitting the mould?
There is no doubt that Burger King’s new American based campaign is brave, disgustingly so. But is bravery everything in advertising? Or are they just trying…
News
New ASB platform shifts towards a modern mentality
No two lives are the same explains ASB in its new platform. ‘Live life one step ahead’ comes from With Collective, linked by Isobar. The new…
News
Movings/Shakings: February 24
Changes at Two Bearded Men and the Southern Cross Health Society. Crossing over Two Bearded Men have announced a new director joining its Wanaka based agency,…
Uncategorized1
Compendium: February 21
Old Spice, KFC and Drug-Free Kids Canada get our royal treatment of slight roasting. https://youtu.be/NPhOUcoURQ0 Old spice is back, this time with an average looking white…
News
Australian Tourism sticks with Boyd PR
After a competitive pitch, Boyd PR has retained the account of the South Australian Tourism Commission. Managing Director John Boyd says they are thrilled to continue…
News
Digital advertising revenue hits 1.26 billion in 2019
IAB NZ has released its digital advertising revenue report, with a healthy growth of 13 percent seen across the sector for 2019. Now sitting at $1.26…
Features
Helping shape a nation: 80 years of the New Zealand Listener
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Features
Why pay for an ad that’s half exposed? Dr Karen Nelson-Field explains why visibility is king
Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
News
Babies and Boomers: Contagion targets retirees for charity initiatives
Contagion has announced the launch of Spend my Super, a campaign targeted at Superannuants to increase charity donations. The campaign is a jarring look a how…
News
Axis finalists are out, so who made the cut?
The Axis Awards have released its insane amount of finalists for its upcoming awards night, and it’s 40th year of awards. With over 400 entries in…
News
Plan your social post timings with this handy infographic
All parts of Media rely on engagement, but apparently there is a practice in giving your social posting a bump (without paying). New research by CoSchedule…
News
StopPress noticeboard: February 19
Clemenger gets ranked at number one for graduates, Business Desk gets a $680,000 promotional vehicle and Ancestry ANZ partners with Spark Foundry Clemenger Group ranked ‘best…
News
A stark approach: FCB encourage fire safety
Following last week’s campaign ‘Escape Week’ which focused on making sure all Kiwis have a plan to escape their house in a fire, Fire and Emergency…
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Ads of the Week: February 18
Big props to our friends at Mercury, Griffin’s and The Building Construction Industry Training Organisation. https://youtu.be/A6SxgKvsBmM Who is it for: FCB for MercuryWhy we like it:…
News
Data Insight welcomes new CEO
Data management company, Data Insights, has welcomed in a leadership change with the promotion of Claire Bonham-Holden into the CEO role. Carmen Vicelich founded Data Insight…
News
Be the Jack of all tradies says EightyOne
The Building Construction Industry Training Organisation (BCITO) and creative shop EightyOne have joined forces to create a humorous yet effective campaign promoting the importance of tradies…
News
How Tourism NZ’s campaign made an unexpected impact
Tourism New Zealand’s campaign, ‘100% pure New Zealand’ widely surpassed goals it had set for itself. Think with Google’s case study takes us through how this…
News
Vive la révolution! Mercury and FCB kiss oil goodbye
It’s time to welcome in a new electric future as we head away from our unsustainable oil past. Mercury and FCB have called on Kiwis to…
News
Creepy Bar Crawlies: Tiger introduces exotic bar snacks
If you’ve ever been at a bar, enjoying a refreshing Tiger beer with your friends and thought ‘you know what would really compliment this?’ A roasted…
News
Republik plays matchmaker for bibliophiles this Valentine’s day
Are you a bibliophile lost on how to make the most of your Valentine’s Day? Then you’re in luck. Auckland agency Republik has teamed up with…
News
Celebrating radio’s diverse audiences
Today is UNESCO (United Nations Educational, Scientific and Cultural Organization) World Radio Day. In 2020, the organisation calls on the world’s most widely consumed media to uphold…
News
NZ Government opens tender for all local publishers
The New Zealand Government has announced a new opportunity for all New Zealand based publishers to apply to be on its media panel. New Zealand Government…
News
StopPress noticeboard: February 12
Adobe extends Experience Platform to New Zealand and Tribal wins the Samsung account. Tribal wins Samsung Tribal Worldwide NZ has announced it is now the acting…
News
TRA and Think TV Top 10: Sky Sport steals the top spot
ThinkTV and TRA’s bi-monthly viewer-led research has announced the top 10 viewer favourite ads on TV. Sky Sport’s ‘Life needs more sport’ fittingly came out on top for the…
News
Publicis Groupe announces flexible working initiative
Publicis Groupe has announced today the introduction of a staff-based flexible working approach. This new move is designed to put staff retention and wellbeing at the…
News
oOh!media and Countdown bring orchards to the street
A recent activation by oOh!media and Countdown has seen orchards find their way into select Auckland and Wellington bus stops. Leafy canopy’s and touch-activated scented posters…
News
Cookie Bear gets a modern makeover from True
An icon of our childhoods and really probably the only stable role model I’ve had in my life has been revamped. Griffin’s Cookie Bear has been…
News
Three’s a crowd for New World account
New World supermarket has announced today its latest hunt for a new agency. New World has been with its current agency, 99, for nine years. Starting…
Opinion
How craft makes the ordinary, extraordinary
Parasite is a damn good movie. I know this because it just won Best Picture in the 92nd Academy Awards. Don’t worry, this isn’t another self-indulgent…
News
Phantom Billstickers’ mural paints the town for new campaign
Phantom Billstickers has gone the extra step to catch attention with its latest work for the new Birds of Prey movie. The striking visuals of the…