News
McDonald’s becomes first big brand to utilise TikTok in New Zealand
Mango and McDonald’s have cleverly jumped at the opportunity of a TikTok campaign before any of their competitors thought to do so. Promoting the new Spicy…
Get the latest direct to your inbox twice a week. Sign up today.
News
Dan West moves to Stanley St as head of strategy
Stanley St has welcomed in Dan West as its new head of strategy. West joins the independent agency from FCB. West, who comes from his position…
News
Government unveils $12.1b package to combat Covid-19 impact
Businesses will receive the lion’s share of a $12.1 billion economic rescue package as New Zealand responds to the Covid-19 crisis. Beneficiaries and superannuitants will also…
News
Clemenger BBDO Jim Gall takes Melbourne CEO position
Clemenger BBDO New Zealand has announced Jim Gall’s CEO position will now include Celemenger BBDO Melbourne. In addition to his new role, he will remain chairman of…
News
Listen: Friday Prayers interviews Blair Ensor, investigative reporter at the Mosque attacks
Friday Prayers is a six-part podcast series that features New Zealand journalists who played a significant role in reporting the events in Christchurch terrorist attack. Part…
Features
How is this still a thing? A severe case of the jingles
Let’s talk about jingles, an advertisement method the majority of us love to hate. Repetitive, cheesy and annoying, many of the jingles I have heard in…
Opinion
PornHub’s lesson on knowing your audience
PornHub has proven time and time again that it is attuned to its audience’s needs. From saving the Sperm Whale and the Bees, giving America wood…
News
Inside the March/April issue of NZ Marketing
There is plenty to get excited about in the first issue of NZ Marketing for the year – our Agency issue. Speaking to local industry leaders…
News
NZBusiness magazine to stop monthly printing
SME focused magazine NZBusiness has moved its monthly publication to quarterly. In a note from the editor, the blog post states that, “we really do live…
News
Kiwi wedding magazine Together Journal joins the UK market
New Zealand based wedding magazine Together Journal has recently landed a partnership with influential UK publisher i-can, and is now being sold throughout the United Kingdom…
News
Watch: The Coopers lifetime achievement presentation at the 2020 Axis Awards
The Coopers were recipients of the 2020 Lifetime Achievement Award for this years 40th Axis Awards. The crowd stood and applauded Jon Cooper to the stage…
Partner articles
How to optimise your marketing effectiveness with Neuroscience
By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is…
News
Tourism Fiji invites expressions of interest 2020
Tourism Fiji is inviting media planning and buying agencies to register their interest to work with the tourism body to further its reach into the New…
News
Idealog closes print production, focuses on digital
It was announced today that Idealog magazine will be shifting solely to its digital site and has ceased its physical print production. Founded in 2006, Idealog…
Uncategorized1
The compendium: March 13
This week’s round-up of international ads could be compared to a box of Favourites, we have a delightful Cadbury, a mediocre Picnic and a not so…
Opinion
Understanding the new
A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not one of…
News
Axis Awards 2020: Clemenger BBDO, Colenso BBDO and DDB stock pile golds
Last night the industry gathered at Sky City to celebrate the 40th annual Axis Awards. The Grand Axis went to that of Clemenger BBDO, while DDB…
Opinion
Marketing is everything, then and now
Mike Hutcheson explores how the decades of the 70s and 80s were the halcyon days of advertising, and what we can learn from the past. Ad…
News
Movings and Shakings: 12 March
Movings and Shakings at Finch and Mazda. Finch sees double Film production company Finch has announced two new executive producers for its New Zealand arm. Jimena…
News
WARC releases global top 100 creative campaigns
The World Advertising Research Centre (WARC) has released its yearly round-up of top 100 creative campaigns. Here are the top ten and why they deserved the…
News
Beacons invite entries for 2020 media agency of the year
The Beacons for 2020 are now accepting entries for the media agency of the year award. In association with oOh!media and the Comms Council, the Beacons…
News
ASB Sustainaball takes out Colmar Brunton Impact Award
February’s Ad Impact Award and the first for 2020 is taken out by ASB’s Sustainaball, created by With Collective linked by Isobar. Read more about ASB’s…
News
Flying Fish and Flossie create New Zealand take on viral ‘Be a lady, they said’ video with women founders
After watching the Be a lady, they said video that went viral across the internet, Powered By Flossie founder Jenene Crossan was so moved, she wanted to pay…
News
New lifestyle magazine aims to drive consumer passion for motoring
Recognising that a Kiwi’s vehicle of choice often reflects their lifestyle, New Zealand Media and Entertainment’s latest consumer magazine offering, Driven, is opening its pages to…
News
Listen: Friday Prayers interviews Thomas Mead, reporter at the Mosque attacks
Friday Prayers is a six-part podcast series that features New Zealand journalists who played a significant role in reporting the events in Christchurch terrorist attack. Part…
Opinion
Axis throwback: Toby Talbot on the brutal simplicity of great ideas
This week we will see the winners of the first Axis Awards for the new decade. Here, Saatchi & Saatchi’s Toby Talbot, conveyer of the Axis…
Uncategorized1
Ads of the week: March 10
Big ups this week to DB Export, Women’s Work and Nokia. https://youtu.be/3P9EKhM1yxc Who is it for: Colenso BBDO for DB Export Why we like it: Not…
News
Delivering unbeatable targeted experiences with JCDecaux
With innovative digital technologies and real-time creative, Out-of-Home can offer more targeted and engaging experiences. Here, Mike Watkins, New Zealand country head of JCDecaux, talks us…
News
Volkswagen parks up at Lily & Louis PR
Volkswagen has announced a new partnership with PR company, Lily & Louis. The move includes all subcategories under the Volkswagen name, including Polo, Golf, Tiguan, and…
News
International Women’s Day and the leaders building the industry up one day at a time
International Women’s Day was yesterday, and to celebrate five of our industry’s top women gave us their thoughts on the issues we’re still facing in 2020…