Opinion
How to be the marketer your CEO always wanted
In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve…
Partner articles
Video vital in the post-lockdown landscape
Virtual conferencing is here VideoTaxi knows business doesn’t stop, no matter how challenging the journey. When Harcourts wanted to hold its national awards during the Level 3 lockdown,…
Uncategorized1
Ads of the week: May 19
Safety, scenery and shoes, this week’s group of ad’s are full of Kiwi creativity and a sense of community. https://www.youtube.com/watch?v=pOR6QVyQrq0 Who is it for: NZ Mountain…
News
Waiheke’s new campaign shows the missed wonders of island living
‘A world apart, not a world away’ is the new tourism focused campaign created by the Waiheke Island Tourism Forum to show people Waiheke island is…
Partner articles
Creativity is always the answer
As New Zealand’s largest employer and most significant investor in the advertising and marketing services sector, Clemenger Group and its CEO Jim Gall, take their responsibility…
News
Horse’s Mouth with Paul Ego
At the end of 2019, FCB’s Stickman won its first award while the mascot celebrated a whole decade in advertising. We sat down with comedian and…
News
Lion launches ‘Cheers to Your Local’ campaign
Alcohol and beverage company Lion are calling on Kiwis to support their local hospitality services and encouraging community as they begin to re-open their doors. After…
News
Marketing Association launches MA Online
The Marketing Association have launched MA Online to provide marketers with some of their most popular, topical workshops and turned them into online courses. The MA…
News
Government announces media support package
Government budget hearings today saw the reveal of a $1.3 million package to help support the New Zealand media sector. The package itself it set up…
News
Assembly announces Alan Bibby as new director
Assembly has announced today the appointment of Alan Bibby as its new director. Bibby joins the New Zealand team from New York. Two decades after leaving…
News
YoungShand encourages walking a mile in frontline nurses shoes
YoungShand and Oceania Healthcare have launched a campaign encouraging people to walk a mile in the shoes of frontline nurses this International Nurses Day. The In…
News
New data from oOh!media shows Kiwi confidence creeping back
oOh!media has released new data from its network which shows Kiwis are rearing and ready to resume as normal following the end of lockdown. The data…
News
Rainger and Rolfe launch tailored advice platform for agencies in need
To help cope with the uncertainty caused by Covid-19, Rainger and Rolfe have launched a platform, Ask the Navigator, where businesses can reach out and request tailored…
Opinion
Sales sisters! Marketing brothers! It’s time to bury the hatchet
There’s a long-standing cliché about sales and marketing being at each other’s throats all the time. It’s a cliché for a reason – it exists. I…
Opinion
Coping with Covid
Well done New Zealand, no doubt we’ll be enjoying international praise for the next wee while. Us Kiwis still love a good high-five from overseas. Now to…
News
Studio Nash and MBM produce new production bubbles for Red Seal
Health and wellness brand Red Seal, with the help of agencies Studio Nash and MBM, has recently launched the first part of its new global brand…
News
Sky Sport and DDB ready the fans for the return of sport
Sports fanatics have been waiting patiently during lockdown for the return of heart racing moments and big wins. Sky Sport and DDB have pulled together some…
News
Dashing result: Wrestler, Augusto and Mythology launch new Allbirds campaign
Teaming up with New York City based agency Mythology, Wrestler, Augusto and Allbirds have created a fast paced campaign for its new running shoe, The Dasher.…
News
Will they wont they: Stuff says NZME talks ‘terminated’
Despite an announcement on The Herald stating its parent company NZME had appealed to the Commerce Commission for the purchase of Stuff for $1, Stuff parent…
News
HRV and The Goat Farm introduce heat pump advocate Harvey
The Goat Farm and heat pump company HRV have teamed up to launch a brand platform for home ventilation, starring new company spokes dog, Harvey. The…
News
The Pond ensures contractors are ready for the post-Covid world
The Pond has been taking steps during the current Covid-19 crisis to ensure its represented freelance contractors emerge from lockdown fighting fit and ready to take…
Partner articles
Neuroscience: turning creative research into creative intelligence
As consumers, we are constantly confronted with information and messaging through a multitude of media. Digital advancements have meant that creatives are using new techniques to…
News
Countdown takes out Colmar Brunton Impact Award for April
In what has been a quiet month for brands advertising around Covid-19, Countdown’s heartfelt In It Together campaign rightly took out the April Impact Award. The…
Opinion
2020 Vision: What is your focus for the year ahead – part three
It’s the start of a new decade and our industry is picking up the pace. Here, our industry leaders tell us what their focus is for…
News
BC&F Denstu and Tegel show the sexy side of not having to cook
It’s hot, it’s sexy, it’s a piece of meat, literally. Tegel and BC&F Denstu have shown the steamy option available to people that are well and…
News
Got a question for Mi9’s programmatic manager, Jon Devereux? Now’s your chance
StopPress is opening up a Q&A session with Jon Devereux from Mi9. With over ten years of experience across programmatic operations in New Zealand’s largest companies,…
News
Entries open for third Pixel award in 2020
Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The third round of the competition is now…
News
Scroll Media taps into recovery advice of publishers
Scroll Media has announced a webinar this Friday, May 8 where it will host some of our countries publishers to talk about the effect Covid has…
Opinion
Stop the knee jerk: marketing prejudices must go
When things get tough economically the first lever most marketers pull is marked ‘caution’. But as Verizon Media’s head of platform Sales ANZ, Andrew Gilbert says,…
News
Stanley St encourages Kiwis to say thank you to local businesses
Stanley St has created and launched a campaign and free digital tool kit to give a voice to businesses impacted by Covid-19, while encouraging Kiwis to…