Get Real
The one thing smart co.’s are running with their digital marketing
A frank look at why the digital native in your business may not be the your sole source of reliable truth on the high performance marketing front.
Author Gemma Ede
Gemma Ede
Gemma Ede is Director of Strut & Swagger Marketing.
Opinion
How to be the marketer your CEO always wanted
In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve…
Opinion
Sales sisters! Marketing brothers! It’s time to bury the hatchet
There’s a long-standing cliché about sales and marketing being at each other’s throats all the time. It’s a cliché for a reason – it exists. I…