Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The third round of the competition is now open for May entries.
The Pixels are judged each quarter by a quartet of renown creative personalities. This round will be judged by Tom Paine, Executive Creative Director from Pitchback Partners, Kim Ellison, Creative Director at Stanley St, Matt Sellars, Creative Director at Augusto and Bridget Taylor, Executive Creative Director at Contagion. James Polhill, Managing Director from Hello Ltd and Kent Harrison, co-Founder of Lumo will be joint-convenors of judging.
“The creativity has been inspiring. We are seeing a growing understanding of how agencies can utilise the dynamic and interactive capability of digital out-of-home to make more effective and compelling digital ads for their clients,” says Phil Clemas, co-founder and CEO of Lumo Digital Outdoor.
“There is better use of auto-triggers like weather or temperature to change a piece of ad content. We are also seeing a greater appreciation of the range of technology LUMO has to offer, particularly the way brands can use variable traffic volumes or real-time number plate recognition data to prompt timely content updates or fresh messages.”
It is free to enter and all can be done online via the Pixels website – www.pixelawards.nz. Entires close May 31.
