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Countdown takes out Colmar Brunton Impact Award for May

In what has been a quiet month for brands advertising around Covid-19, Countdown’s heartfelt In It Together campaign rightly took out the May Impact Award.

The ad featured Countdown staff, and gave us a us behind the scenes look at the hard work and what Countdown is doing to keep this country safe and well fed.

Kiwis found this ad to be especially appropriate given the Covid-19 pandemic, in their own words:

“It’s good to know they are well stocked, sanitised, increasing staff to make sure we have what we need.  And good to know they are increasing their delivery service which will be good for the elderly and at-risk people”

“It was appropriate for the time and everything we are facing as NZ and the world. Creating a safe environment for everyone reassuring us NZers to stay positive and trusting them to do what they do to ensure we are provided with all that we need.”

The creative won the Colmar Brunton Ad Impact Award for its strengths across the 3 pillars of effective advertising as well as excelling in:

  1. Brand Love
  2. Meets Needs
  3. Appeal

See the below infographic for more information about the April Colmar Brunton Ad Impact Award.

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