Teaming up with New York City based agency Mythology, Wrestler, Augusto and Allbirds have created a fast paced campaign for its new running shoe, The Dasher.
“The brief was to show how a shoe is born through only natural materials, so we worked backwards and got creative with how we could show the journey from sugarcane, bark and wool into the fibres and material then ultimately the shoe,” says Ben Forman, founder and CEO of Wrestler.
“All the while putting Allbirds values of people and planet front and centre. The shoot took us from the studio, creating sugarcane ‘fields’ to the glorious Bethel’s beach, working with Augusto who produced the stills element of the campaign.”
Wrestler also created custom music to accompany the oddly satisfying visuals while the global campaign has so far required 86 different outputs and unique edits for territories and platforms.
Credits:
Director: Anita Fontaine
DOP: Steve Boniface
Producer: D Crowley
Drone: Ben Forman
Assistant: Ethan James
Agencies: Wrestler, Mythology, Augusto
