The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Speaking at a breakfast event hosted by DDB last week, marketing professor Mark Ritson said the advertising industry would soon have to contend with the issue of sexual harassment and assault.
Uber imagines a world overflowing with cars with the help of some cardboard.
What do you say to parents who have just had a child with Down syndrome? Definitely not “sorry” according to the Canadian Down Syndrome Society.
PHD New Zealand and Heineken have rolled out the country’s first digital ad campaign that’s exclusive to connective devices in order to match the audience’s changing video habits.
Universal Music Group New Zealand and ASB Bank have launched ASBmusicnz – a partnership giving ASB customers access to music experiences through the ASBmusicnz Hub.
Farmers is looking to connect with New Zealanders by telling the story of an undercover Santa living next door to a noisy family.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Tip Top Ice Cream and Colenso BBDO have launched a new creative platform called ‘Good to Share’, that takes a look at how ice cream is an essential part of the Kiwi summer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With technology at the forefront, the launch took live to a new level.
NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
The editor of Paperboy shares a few of his favourite Auckland spots – and some of his hopes and dreams.
Spotify has revolutionised the access consumers have to music through its technology, but behind the machine, there’s humans like Spotify Australia and New Zealand senior music editor Alicia Sbrugnera helping craft playlists to people’s different wants and needs. We went behind the interface and spoke to her about how this algorithm and playlist curation business really works.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
The Holden brand has for generations been dominated by the Commodore to the extent that it’s become difficult to separate the two. However, the company’s general manager Kristian Aquilina is on a mission to change that.
Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.
Take a bow Speight’s, BP and Australia’s Monash Children’s Hospital.
In a campaign that at first appears to be a Halloween thriller, Oxfam takes a look at the scary realities of tax avoidance.
A round-up of the scariest and funniest ads from New Zealand and around the world for Halloween.
As #shreddingforsummer posts pop up all over social feeds, Speight’s has released a humorous spot showing the fitness struggles of a regular Kiwi bloke.
To reveal its three Christmas flavours, the coffee brand created a street-art style mural.
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
This week, NZME entered the popular true-crime podcast genre with Chasing Ghosts, an investigation into the cold case disappearance of Amber-Lee Cruickshank in 1992. We talk to senior crime reporter and lead journalists on the project Anna Leask about how she brought the 25-year-old story to life.
RNZ is venturing back in time with an online project, by Great Southern TV and New Zealand On Air, offering historical accounts of the New Zealand Wars.
A third of marketers don’t believe their organisations know how to get value from data, according to the Mood of Marketing survey conducted by Qrious with 74 New Zealand marketing professionals. We look at the survey and question whether the rush for data is leading to the industry losing sight of what good marketing has always been built on.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Following the launch of Ātea, we talk to editor Leonie Hayden about how it’s going making the indigenous perspective the default, and what’s in store for the future.
Clowns may be particularly frightening this Halloween, following the release if It, but Burger King is putting on a brave face and serving all clowns free Whoppers.
With the explosion of craft beer up and down the country, Dunedin’s iconic Emerson’s Brewery felt it needed to bring something fresh to the market, so it called in BrandAid to help with a rebrand.
Gap joins singer and actress Janelle Monáe with a choir for an uplifting musical number.
After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children’s footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children’s picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
Digital agency Little Giant has picked up the accounts for house and commercial cleaning company Green Acres and household maintenance and building company Hire-a-Hubby.
Local production company Cirkus has teamed up with DDB Melbourne to delve into children’s imaginations in a beautiful animation that celebrates the launch of the new Monash Children’s Hospital Imagination Appeal.
This week Simplot, Mike Pero Real Estate and M&M’s New Zealand show us how it’s done.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Freeview’s recently appointed chief executive Jason Foden sits down for a chat with StopPress about where the business is heading.