
Barnes, Catmur & Friends Dentsu rebrands the golden crunch for Simplot
Food and drink manufacturer Simplot and BC& F Dentsu have taken Birds Eye Golden Crunch chips in a new direction.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Food and drink manufacturer Simplot and BC& F Dentsu have taken Birds Eye Golden Crunch chips in a new direction.
In the wake of Y&R Media’s rebrand to Y&R Engage, we sit down with national general manager Nicky Greville to reflect on the past year, her time in the industry and where improvements can be made.
Wellington International Airport and Wrestler are taking travellers on a virtual trip around the world to celebrate the first anniversary of Singapore Airline’s service to the capital.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
British singer and actress Rita Ora and Absolut are calling out inspiration for a new song.
Svedka Vodka, a Swedish vodka brand, is haunting its unsuspecting fans for Halloween.
Last night, Auckland’s Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here’s the low down of who won what.
There’s a lot to be celebrated as the MPA’s Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.
On afternoon before TVNZ’s new season launch, the broadcaster’s chief executive sat down with StopPress for a chat about the business.
Paint manufacturer Dulux has appointed Assignment Group to work on its creative account in the local market on a specific project.
Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Five media and marketing bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
Mike Pero Real Estate showcases New Zealand with chief executive’s motorcycle trip for its latest TVC by Plato Creative.
Fairfax Media launches a digital energy business to help reduce customers’ electricity costs.
It’s become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he’s done over the last few months to help squeeze the show into the public consciousness.
Pairs of friends try Laphroaig Whiskey with very different responses.
The ‘In Real Life’ social experiment takes a look at what happens when online bullying is taken offline and the result is an uncomfortable but powerful campaign.
A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country’s first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.
With a live feed coming from a historic house known for spooky sightings, M&M’s is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
WiTH Collective and ASB are using Kiri, the ‘True Rewarden’, to help Kiwis rediscover the True Rewards programme.
Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.
Take a trip around Auckland and you’ll likely spot a road cone in a place other than the road. Trees, statues and traffic lights are popular places for people to place road cones and now, Auckland Transport is on a mission to get its cones back.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.
To celebrate the launch of its new thermal-equipped delivery system, Pizza Hut has joined the likes of KFC and McDonalds by releasing his own line of apparel.
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year’s spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
FCB managing director Fleur Head has resigned from the agency and plans to return to her hometown of Wellington by the end of the year.
Is Iceland’s tricky language stopping you from visiting the country? Inspired by Iceland has the solution in a catchy karaoke song.
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it’s like flying with an airline that includes everything in the cost of the ticket.
The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.