Vodafone is optimistic about the future as it rebrands
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Rainger & Rolfe injects a little Dr Seuss into Auckland Zoo campaign
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
Woodstock gives an unlikely rendition of ‘The lion sleeps tonight’ for launch of Easy Roller RTDs
In a new spot celebrating the launch of two new RTD flavours, Woodstock pulls the plug on a rowdy house party and dives straight into a surprisingly high-pitched rendition of ‘The Lion Sleeps Tonight’.
Deadly accuracy: Colenso BBDO finds signs of breast cancer in Renaissance masterpieces
The Breast Cancer Foundation NZ and Colenso BBDO have recreated Renaissance masterpieces to raise awareness about breast cancer.
L&P breaks free from the herd in first campaign by DDB
L&P has always been an irreverent voice among New Zealand brands, and this trend has now continued under new agency DDB.
NZME’s commitment to print pays off, readership figures grow
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
‘It’s deeply disappointing, but it’s not gay’: Rainbow Youth looks to change the conversation—UPDATED
In its first-ever TV spot, Rainbow Youth is challenging the use of the word ‘gay’ as an expression of frustration or as an insult.
‘It shows we are really serious about local’: Cate Slater on TVNZ’s new season lineup
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
The Imaginary Friend Society tackles childhood cancer
Ad agency RPA and its client The Pediatric Brain Tumor Foundation have created an Imaginary Friend Society to help children with cancer.
How to Dad showcases his fitness strategy for Bayer New Zealand
Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
Who’s the father?
Nelson’s Horse Box Brewery has launched a new campaign by a German film student.
Ads of the Week: 3 October
Take a bow L&P, Genesis, TSB and Period Equity.
FCB, Colenso BBDO and DDB lead the way among Effies finalists
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year’s edition of the Effie Awards.
Anchor muscles its way to the Ad Impact top spot for August
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Genesis turns customers into chief energy officers in first campaign by Shine
Genesis has delved into the future of energy in its first campaign via Shine that looks at how customers will have control of its use and the potential to make money off it.
Ch-ch-changes: TSB unveils its new look via Special Group and Finch
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
Countdown ends creative partnership with Ogilvy, appoints Y&R NZ and Wellcom Group
After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
Which politician fared best on Facebook Live during the election?
As the New Zealand 2017 General Election twisted and turned, candidates, parties and media organisations took to social media as one way to engage, inform and connect with New Zealanders.
Go baby go
With studies suggesting babies can cover up to seven kilometres a day once they become mobile, Huggies put four crawlers to the test in the ‘World’s first baby marathon’.
The Compendium: 29 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
This is a message from your sober self: Cheers and Uber call on tipplers to advise their future drunk selves
Cheers NZ is encouraging New Zealanders out on the town to have conversations with their sober selves via Facebook Messenger to make sure they hydrate, eat food and go home at the time they originally planned.
Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive
The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
Radio Results S3: Mai FM and Newstalk ZB dominate in a strong urban and talk book
The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.
Nutella asks shoppers to smile for the camera
Nutella is tapping into shoppers’ moods by reading their faces and delivering creative to match in a new OOH campaign via oOhMedia and PHD.
Republik picks up Weta Worksop account
Weta Workshop has appointed Republik Auckland to manage the digital media strategy, planning and buying for its consumer products business across local and international markets.
TVNZ new season launch: how the broadcaster plans to capture eyes across all screens in 2018
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 to cut the ribbon on a new season line up. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it’s achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
The heavy message behind 27 empty school buses
To make the point that there are 27 million children unable to attend school in conflict zones, Unicef drove 27 empty school buses around the streets of New York.
Bravo New Zealand commences the hunt for a local host
Bravo New Zealand is set for an injection of local talent after kicking off a nationwide search for its first local host.
Tom Sainsbury lends his Snapchat skills to Fire and Emergency New Zealand
Comedian Thomas Sainsbury has transformed himself into a range of household items in a new campaign for Fire and Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.
Election night ratings: TVNZ pulls in biggest overall audience, Newshub wins 25-54 segment
The election coverage omnibus pulled in massive live TV audiences for both major broadcasters Saturday night. And as digital viewership grows, NZME emerges as a new contender for eyeballs during major events.
Are tertiary qualifications necessary? NZ Talent suggests not
The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it’s not there yet.
Ads of the Week: 26 September
This week The Warehouse, Fresh, and Fire and Emergency NZ show us how it’s done.
No more sales: The Warehouse announces strategic shift from short-term discounts
The Warehouse has announced a significant shift in its retail strategy via a new campaign developed by DDB and shot by production company Goodoil. According to the campaign, the company will no longer have short-term discounts, instead offering set low prices every day.
Meet Sophie, Air New Zealand’s digital human
Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.
Cassette vs GPS
KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.
Work Communication adds some flair to toilet paper advertising
Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn’t mean the advertising related to it needs to be utilitarian.