The harsh reality of bullying

The ‘In Real Life’ social experiment takes a look at what happens when online bullying is taken offline and the result is an uncomfortable but powerful campaign.

Created for Bullying Prevention Month by BBDO New York and former White House intern, Monica Lewinksy, the ad uses a social experiment to see what happens when online bullying is taken into the real world. The result is hard to watch but relief comes in the strangers who step in to help.

The bullying scenarios are played by actors, ranging from one woman insulting another about her weight to a man taunting a couple with homophobic abuse, with the scripts taken from real comments left on social media sites.