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Laphroaig Whiskey embraces all opinions on product

Not everyone will like what you offer and Laphroaig Whiskey embraces this in their five-year campaign #Opinionswelcome, created by UK drinks marketing specialists White Label. 

The newest instalment, ‘A first for friends’, hilariously captures pairs of friends unscripted reactions as they try Laphroaig for the first time.

Following a very satisfying ‘pop’ of the bottle being opened, the pairs launch into their reviews. From a man who poetically calls it “a bend in time” to a woman who says the whiskey is “aged with a yoga mat”, the ad illustrates you may not always agree with your mates.

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